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Semir: Brand Continues To Recover, With A Total Revenue Of 9 Billion 450 Million

2016/4/26 16:06:00 34

SemirBrand StrategyMarket Quotation

Semir's total revenue in 2015 was 9 billion 450 million yuan, an increase of 16.1% over the same period last year, and net profit of 1 billion 350 million yuan, up 23.5% from last year.

Performance is in line with expectations.

By the end of 2015, Semir had reached 3477 stores in the country, and Barbara had 3864 stores in the country.

As expected in 2016

Semir brand

With continued recovery and continued expansion of Barra, the company's revenue will continue to grow rapidly.

Semir as

Leisure brand

Although e-commerce business continues to grow, its performance is largely based on its children's clothing brand Barbara, which accounts for 40% of the group's revenue and accounts for about 3000000000 of its revenue.

market share

The company strengthens product research and development, reforms sales system, promotes the layout of the whole channel, and the continuous development of leisure business and children's business as well as the rapid growth of online business has promoted the sales revenue growth of the company.

With the enhancement of the brand influence and the effectiveness of de stocking, the company has increased its operating profit.

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2016 is the opening year of 13th Five-Year. It is the crucial year for supply side reform. It is also a strategic opportunity for upgrading textile enterprises.

A few days ago, the Economic Department of Shengze town released the first quarter data, and the total industrial tax and profit increased by 79% over the same period, and the sales of industrial Invoicing increased by 15 billion 134 million yuan, up 13.76% from the same period last year.

According to reports, from 1 to March, the gross domestic product of Shengze town was 8 billion 352 million yuan, an increase of 3.49% over the same period last year, of which the industrial added value was 2 billion 905 million yuan, an increase of 1.15% over the same period last year, and the added value of the service industry was 4 billion 658 million yuan, an increase of 5.38% over the same period, and 15 billion 134 million yuan for industrial Invoicing, an increase of 13.76% over the same period last year.

The total investment in fixed assets was 1 billion 503 million yuan, an increase of 23.81% over the same period, of which 474 million yuan was invested in industry, an increase of 12.86% over the same period last year.

Shengze town's fiscal revenue increased significantly in the first quarter, and the total fiscal revenue was 1 billion 522 million yuan, up 28.39% over the same period last year, and the public budget revenue was 654 million yuan, up 6.13% over the same period last year.

The tax revenue of large scale key enterprises increased rapidly. From 1 to March, the number of enterprises with net storage tax exceeding 1 million yuan was 93, and the total amount of industrial profits and taxes increased by 79% over the same period last year.

Judging from the whole Shengze market, especially in the first quarter of this year, after March, crude oil prices rose rapidly, textile prices gradually recovered, and the operating rate of enterprises reached about 80%.

Printing and dyeing industry -1.html "printing and dyeing industry runs basically the same.

Thanks to the comprehensive renovation of Zhejiang's printing and dyeing industry, the market of printing and dyeing enterprises in Shengze has become warmer, the price of dyes and chemicals has increased, and the price of printing and dyeing has increased rapidly.

At the same time, spinning market has improved. In March, PTA futures prices rose significantly, polyester filament production and sales booming.

Shengze town economic sector forecast that although Shengze textile will continue to face severe challenges, the two quarter is the traditional peak season for textile industry, and overall supply is expected to continue.

Moreover, the demand of weaving manufacturers is increasing. Under the low inventory, the market of short term polyester market is expected to continue to pull up steadily. In terms of fabric, the market demand for light and thin fabric will expand further, and the market outlook is expected to increase steadily.

Fan Jianlong, member of the Standing Committee of the Wujiang District Committee, Secretary of the Shengze town Party committee, the director of the Wujiang high tech Zone Management Committee, and the Secretary of the party's Working Committee of the Oriental silk market, said that Shengze, as the "first town of China's textile industry" and "China's first market", should take a broad view of the world. Through the efforts to provide the side reform, accelerate the process of "strong and rich and beautiful high", respond to the national "one belt and one way" strategy, and complete the "3 years to 5 years" to become a world's largest fabric production base and the best quality and highest grade fabric sourcing base, and really call "China's fabric look at Shengze".


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