2016 China Sporting Goods Summit Held In Fuzhou, Fujian

In April 21st, with the theme of "new pattern of big era", the 2016 China sporting goods Summit Forum was held in Fuzhou, Fujian province.

Li Hua, vice president and Secretary General of the China Sports Products Industry Federation, delivered a speech entitled "seize the opportunity of upgrading the consumer industry and create a new pattern of the industry".

The process of digitalization, networking, and intellectualization of manufacturing capability of domestic brands will surely have the opportunity to participate in international competition in depth and win a broader new position in the new product.

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China's sporting goods industry enters the "high speed" period

With the issuance and implementation of the sports industry drive policy of the State Council on speeding up the development of sports industry and promoting sports consumption, sports consumption has been upgraded rapidly, resulting from the strong endogenous growth power of the sports noumenal industry, providing a brand new development space for all fields of physical education industry including sports goods market.

Li Hua released several key indicators of China's sporting goods industry at the conference.

Data show that in 2015, China's sporting goods industry added value is expected to reach 280 billion yuan, an increase of 15.8% over the same period, maintaining a two digit growth trend for two consecutive years.

The proportion of GDP is 0.41%, which has increased substantially compared with the same period in 2014.

In 2015, the total import and export volume of China's sporting goods industry was 19 billion 4 million US dollars, down 5.38% from the same period last year, and achieved a trade surplus of 17 billion 97 million US dollars, down 4.26%.

On the whole, China's sporting goods industry is growing obviously, and the overall development environment is good. However, the downward pressure on the national economy is bigger, so we need to pay close attention to potential risks.

China's sporting goods industry needs "new domestic products"

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There are four recognized stars in the world.

They are Suo Connie, new Bai Lun, Brooks, and Arthur of Japan.

It calls on the Chinese sporting goods industry to produce "new domestic products", that is, to cultivate China's "star brand" and create China's "star products".

At the meeting, ISO/TC83 chairman Michael House shared the evolution of "made in Germany".

Moorhouse said that many years ago, "made in Germany" was actually a very negative label. At that time, some European countries thought that the quality of German products was poor, and the label "made in Germany" was labeled to avoid people buying German products.

In order to change this phenomenon, Germany set up the German National Standardization Association to strictly control product quality and make "made in Germany" a successful standard.

"Made in China" is in the stage of "made in Germany" in the early years.

For a long time, the label "made in China" has made "Chinese goods" widely known all over the world. But it is undeniable that at some times, the homogenization of domestic manufacturing industry, the vicious price competition and the unscrupulous copycat plagiarism, "Chinese goods" are often labeled as low price, poor quality, Shanzhai, and become synonymous with "inferior products".

"Made in China" needs to change its image in the eyes of consumers.

Focusing on the sporting goods industry, Moorhouse put forward an important way to improve the overall level of the industry by formulating and following the industry standards.

Moorhouse said: "standards are a requirement of market access, and we always need to do better than standards."

At this point, the pursuit of quality in manufacturing industry is the same as competitive sports in pursuit of human ability. The pursuit of product quality in sports goods manufacturing industry also follows the spirit of "faster, higher and stronger".

2016 the annual summit of China Sporting Goods Industry Summit proposed to promote the entry of Chinese sporting goods into the "new domestic product" stage, which is the concrete manifestation of the supply side reform and the upgrading of China's manufacturing industry in the sporting goods industry.

In recent years, sports consumption continues to escalate, the continuous promotion of the national fitness craze and the improvement of the national income level, the consumption desire and consumption ability of sporting goods show explosive growth, which puts forward higher requirements for the industry's ability to meet demand and product quality.

The production of "new domestic products" means that China's sporting goods industry will produce more high-quality and high-tech products to compete in the world market.

"China made 2025, Internet + and other manufacturing industry pformation and upgrading path clear, for the industry's new requirements, not only to continue to maintain the leading position in the global sporting goods manufacturing, but also to achieve brand building, technological innovation and other aspects of a new breakthrough."

Li Hua said, "we want to upgrade the sporting goods manufacturing power."