After The Strategic Operation, The Clothing Brands Like Wedding Birds And Other Birds Are Not Effective.
Recently, in the face of the continuous weakening of the clothing industry, the clothing brands like wedding birds and other birds have taken various strategic operations, but after a period of trials, the effect is not obvious.
Recently,
Wedding bird
The company expects net profit of 0 to 13 million 720 thousand yuan attributable to shareholders of Listed Companies in 2016 1-3, down 100% to 80% compared to the same period last year, which is bad for the company's share price and the average net profit growth rate of the apparel home textile industry is 34.29%.
From the previous earnings report, it is not hard to see that many brands have not brought the "good news" to the wedding birds.
In response to the announcement of the announcement of the announcement, the company said that during the reporting period,
clothing
The boom of the industry continued to slump, and the income of the main brands, the birds and the professional wear brands, declined. But the cost, especially the labor cost, was more rigid. It was hard to reduce. The HAZZYS brand still maintained growth but slowed down; the potential brand Kay Mitch was in the investment stage; other brands, San CHO and flangton, were subjected to external pressure and contracted strategy.
It is not hard to find that the earnings of the birds were not good enough to support the birds.
From 2013, the net profit of reported birds showed a negative growth trend, and the growth rates in 2013 and 2014 were -66.35% and -16.6% respectively.
According to the analysis, the implementation of multi brand strategy can occupy different divisions for reporting birds.
market
And sales channels, so as to meet the individual needs of different consumers, but at the same time, multi brand operation strategy and resource differentiation is inevitable. Therefore, how to deal with the differentiation of resources is a key issue that garment enterprises should consider.
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