Watch Out For "Cancer" On Display

Managers should be familiar with our best seller list. Every time we shop, we must seriously check the stock and shortage of such goods, and do everything we can to ensure that such goods can not be out of stock, and protect them.

The surface is not encroached upon.

Cosmetics shop operators often encounter a distress, the original store performance is pretty good, with the opening hours increased, the staff or those employees, everyone is still working hard, the store is still the store, the lights or those lights, shelves or those shelves, but the shop always feel some place is wrong, but it can not be said, the performance is also inexplicably slippery underground!

Let's start with a story about cancer.

At first, there were no cancer cells in the body. Suddenly, one day, a normal cell gene mutation began to frantically self replicate. The food consumed by the normal cells (the nutrients absorbed by the human body) occupied the living space of the normal cells. More and more cells became more and more incontrollable. Eventually, it monopolized a large number of normal cells.

A large number of normal cells died, and the human body was unable to operate due to lack of normal cells and eventually died.

There are three important elements in a store's daily operation, namely, the selling place, the staff or the staff.

What's wrong with commodities?

After observing, we found that many of the best sellers in the shop did not know where to go, and the shops were full of eyes.

Goods, but no customers want goods!

How did this happen? Everyone is talking about it.

After careful observation, we find that this phenomenon is caused by the fact that our most trusted salesperson has changed the display of goods in store.

It's like this:

One day, the boss was in the shop and found that the display location of A merchandise on one shelf was empty. So he called the BA responsible for the section: Xiao Wang, how did you do it? Don't you know that the shelves are empty? We have to pay the rent to the landlord at every moment of the shelf. Next time, don't let me see that the shelf you are responsible for is empty.

After the boss left, Xiao Wang searched for a long time, and did not find A goods in stock, so he hurriedly wrote up the replenishment order.

Two days later, the goods still haven't arrived.

At that time, the boss came to check again, and found that Xiao Wang's shelf was still empty. He scolded Xiao Wang again, and fined 50 yuan to go away.

After that, Xiao Wang thought, how can he not be fined and not be scolded by his boss? He can't afford to lose his mind. Xiao Wang finds that the B commodity beside the A commodity is very large and can't be put off.

Why not expand the brand name of B products? Xiao Wang did so.

On the second day, A goods still did not arrive. The boss came to check again. This time he looked at Xiao Wang's shelf, but this time he did not criticize Xiao Wang.

At this point, we suddenly realized that the best seller in the store was so caught up in the nest that it was so unmarketable that the store's performance fell like this.

So what should we do in the face of store sales?

1. managers should be familiar with the category a list of goods in our shop. Every shop must check the inventory and shortage of class a goods carefully, instead of seeing the goods being empty and full of dissatisfaction.

2. in time, we should find out the shortage of class a goods and catch up with them. We must do everything possible to ensure that class a products can not be out of stock, and ensure that the display area of class a merchandise is not encroached upon.

3., we must educate our staff, not to display the goods in full, and not to change the display in order not to be scolded.

4., it is best to set up a standardized shop layout plan, regularly according to Chen diagram to regulate the location of commodities.