Cross-Border Electricity Providers Feel That The Problem Of Counterfeit Goods Has Further Expanded.

In March 10th, the China Electronic Commerce Research Center released China in 2015. Electronic Commerce User experience and complaint monitoring report. The report shows that in 2015, China's e-commerce complaints and rights protection public service platform received a total number of consumer complaints related to the electricity industry, which increased by 3.27% over the same period in 2014. Among them, cross-border e-commerce complaints were ranked third in 7.53% complaints. According to the relevant data, the problem of counterfeit goods in cross-border electricity providers is concentrated on brand authorization and purchase channels, especially the problem of selling fake milk powder, diapers and health products.

After the end of last year's crazy black five, one about counterfeit goods. Overflow of imitation goods The most classic piece is: "a Global Limited six classic Ferrari sold seven cars in China."

Last year, Tencent science and technology focused on the "3CE" brand in the domestic Shanzhai incident, and with the vigorous rise of cross-border e-commerce, more foreign brands began to have the same experience in China. According to the relevant legal personage, if there is no authorization to use the trademark to produce, it will constitute infringement, but this brand edge ball is not well defined in the legal aspect.

More direct Counterfeit behavior Overseas Handbag Companies wash hands white.

In July last year, Italy customs discovered that there were illegal elements involved in transporting more than one million counterfeit goods to the locality, including six hundred thousand Chinese counterfeit condoms. More than 20 people were arrested and most of them were Chinese.

A domestic cross border e-commerce operator told Tencent technology that the ultimate goal of these fake commodities is likely to be sold back to China, and through cross-border e-commerce channels: "after a large number of fraudulent sales in the country and overseas sales, a number of loosely controlled country purse companies are sent back to China, with overseas shipments and entry certificates, and the profits are very substantial."

At present, Taobao can find a large number of businesses to purchase information about the packaging of health products bottles and milk cans. The cross border e-commerce operator also told Tencent Technology: "many goods are packaged in the country and washed abroad."

In addition, overseas is no longer a pure land. Italy, South Korea and other countries have also witnessed local fraud. At the beginning of this year, the South Korean Patent Office seized a fake manufacturing dens in South Korea. Although the dens have been closed, there are still more than 100 thousand counterfeit beauty mask to the mainland market, most of which are inflow through e-commerce channels, such as purchasing agents and Hai Tao.

Such covert fraud makes it easier for the cross-border e-commerce platform to be deceived. According to Tencent technology, most cross-border e-commerce platforms are unable to get the direct authorization of all the merchandise they sell, and even some brands are quite exclusive and have direct contact with the electricity supplier channel. These cross-border e-commerce platforms often use the patterns purchased directly from local shopping malls, but this is often the easiest place to buy local fakes.