2016 Home Textile Industry Is Facing A Fatal Industry Pain Point In The Cracks How To Counter Attack "Fly To Heaven"?

Last year, the whole industry was enveloped in the haze of economic development.

In this unprecedented change, like other industries, it has gone through the ups and downs. The market share of most enterprises is hovering or falling, especially those belonging to the second tier and third tier brands of the industry. The sales growth in recent years is extremely limited, and even many enterprises are descending.

Why is that?

The weak growth of home textile industry is caused by many factors, and the influence of national policy is one of the factors. At the same time, with the decrease of demographic dividend, the number of traditional marriages is reduced, the cost of living is increased, the total spending power of the society is changing, the birth rate of the population is reduced, the consumption diversity, the channels of purchase diversification, and the channel segmentation and other factors coexist, leading to the fact that the traditional Chinese channel is the main body, the homogenization is serious, the price overlaps, the market overlaps, the financing channels are single, and the industry convergence is low.

Of course, the environment of home textile industry still faces these problems, such as: competition of existing enterprises, competition of potential entrants, competition of substitute threats, bargaining power of suppliers and bargaining power of customers.

At the four session of the twelve National People's Congress recently, premier of the State Council

On behalf of the State Council, the government made a report on the work of the government. It talked about the ten industries that favored the "money scene" in 2016.

The first item is "

"It means to vigorously implement" Internet + government services ", and further promote" made in China + Internet ".

At the same time, we will vigorously support the development of the Internet by implementing preferential tax policies, fostering entrepreneurship services and supporting economic development.

Promoting the integration of the Internet and traditional industries is the trend of the times. Not only does it mean pformation and upgrading of traditional industries, it is also a major opportunity for the development of the Internet industry.

In the face of the pain in the home furnishing industry and how to combine the current policy orientation, how should we let the home textile industry usher in a new revolution in 2016?

Aiming at the problems in the whole household home textile industry, Taiyuan Ren Ao Technology Co., Ltd. has developed a sharp weapon.

It aims at the increasingly diversified modern marketing methods, and tends to become more community-based and flattened. The number of mobile Internet users is rising, especially the new situation of WeChat mobile users. This is a marketing tool that has been deliberately created. The main target audience of the product is Tencent WeChat users. Users can choose to share promotional information on the global task platform, earn a certain promotion fee, or choose to publish relevant product information on the global platform, designate product promotion costs, so that tens of thousands of WeChat users will help you promote.

At the same time, through Ren Ao's global push platform, the enterprise customers and fans will be butted, and the enterprise product information will be sent out.

Let your product in WeChat friends circle can be easily solved!

Under the new Internet environment, there must be new marketing ideas, which can improve market overlap, shorten paction time, and open up a new market in many competitions.

In 2016, in the first year of 13th Five-Year, all sectors of the industry should be innovated and developed. We must find new ideas, follow the new policy orientation, and seize the new opportunities of "Internet +", so as to avoid pain in the new year, open up new markets and create new industries.

Pay attention to WeChat public number: rakj282, or directly scan the two-dimensional code, you can understand the details of global push:

Telephone: 0351-2526322

Contact mailbox: 434489116@qq.com