Semir'S Pformation And Upgrading, Supply Side Reform Results

Also born out of the traditional clothing industry, is Semir today a service enterprise or a manufacturing enterprise? "At the just concluded" two sessions ", the Secretary of the municipal Party committee, Xu Liyi, discussed the economic pformation with" Semir's question ".

Go into Semir to visit the supply side reform behind a dress, to reveal the pformation of an enterprise ecosystem, and to examine the pformation and upgrading of Semir's economic growth curve.

As the leader of domestic casual wear and children's clothing, what's the secret behind making a garment so successful? Qiu Guang, chairman of Semir, said with smile, there is no secret to it. If so, it seems to be called Semir's supply side reform.

Semir online business "brother to buy" platform, has launched a light down jacket.

This down jacket, please come to South Korean pop star Lee Min Ho, "designed for you," and detonated the network on the same day.

This case is known as "Semir miracle" by electric providers.

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Behind the miracle is the strong strength of integrating high-quality supply chain resources, bringing the experience of beauty to consumers through the introduction of strong manufacturing suppliers and the ultimate process.

Semir apparel released its 2015 performance bulletin, operating income of 9 billion 430 million yuan, an increase of 15.74%; profit 1 billion 797 million yuan, an increase of 21.87%.

A person in charge of Semir's production system said that for this lightweight down garment, the supplier is improving both the material of the accessories and the adjustment of the manufacturing process.

In the fabric, the choice of international patent fabric, high density yarn weaving line to ensure the fabric itself tightness; in the knitting process, imported machinery from Germany, 120 minutes to replace a needle, to avoid the large pin hole caused by the phenomenon of fleece.

The most important thing is that the inside material of the feather is high in fluffy material, and the "light" and "thin" of the clothes are well known.

"Even if it's a simple one.

All of them involve a series of links such as fabric supply, plate design, manufacturing and packaging. The supply chain is the key to deciding the quality and price of a garment. "

The sale of this down jacket is reasonable in the view of Zhang Hongliang, director of Semir electric business.

He said that in the Internet era, the traditional business models will be cancelled or replaced one by one, leaving only two origins of products and consumers.

Therefore, deciding the level of competitiveness is not.

Type, but the supply chain behind the channel, and the powerful supply chain is the winning weapon of Semir in the electricity supplier war.

However, the integration of high quality supply chain is not one step in place.

Over the past few years, Semir, which does not own its own factory, has "borrowed chicken and eggs", virtual production, and has selected and supported a number of heavyweight suppliers through excellent and excellent selection.

For these suppliers, regardless of design capabilities, fabric development capabilities, or quality control capabilities, they can always provide consumers with the best products in the shortest possible time.

It is also by virtue of the supply chain advantage that Semir can become "the latecomers" and become a leader in e-commerce marketing.

Last year, "double eleven", only 15 minutes, Semir sales exceeded 100 million mark.