The Fashion Industry Is On The Rise Of M & A! Goliath Acquired Tide Brand Ed Hardy With 240 Million Yuan

Shenzhen Women's wear Brand Greeks (sh.603808) has signed an equity acquisition agreement with all shareholders of Hong Kong Tangli International Holding Co., Ltd., and acquired 65% of Tang Li International's equity with RMB 240.5 million through its wholly-owned subsidiary Dongming international investment (Hong Kong) Co., Ltd. Tang Li International owns the brand ownership of ED Hardy in mainland China, Hong Kong, Macao and Taiwan, as well as ed hardy SKINWEAR and baby Hardy. Its main products are the men's and women's clothing and related clothing of ED Hardy.

Ed Hardy, an international light luxury fashion brand, was founded in the United States in 2004. At present, it has opened exclusive stores in America, Europe, Asia and the Middle East, with wide distribution channels, and is a hot fashion brand in Hollywood. Brand designer Christian audiger combines American culture and Asian elements with embroidery, washing and ink splashing. The product style is distinctive, and is loved by international first-line stars: Michael Jackson, Madonna, Britney Spears, Beckhams, Arthur boy, etc.

Asian stars who have always led the trend are also hard to resist Ed Hardy's charm, including rain, Carina Lau, Leehom Wang, Jay Chou, Lee Jung Kee, Lu Yi, Xiao Jingteng, Zheng Kai, Wu Qilong and many other stars are fans of ED hardy.

At present, Ed Hardy has set up 79 stores in Greater China, mainly concentrated in the important shopping malls or shopping centers in the core business circle. According to the introduction, in the future, ed hardy will brand The business will continue to expand new stores and do deep single store performance. At the same time, the ED hardy skinnwear brand will be developed synchronously from 2016. In the past three years, Tangli International's sales growth in mainland China, Hong Kong, Macao and Taiwan is fast. It is expected that in the next three years, the compound growth rate of sales revenue and profit of Tang Li International will not be less than 30%.

Following the successful acquisition of a European brand Laur è l last year, Goliath launched its efforts to acquire another international luxury fashion brand at the beginning of this year. Xia Guoxin, chairman of gelix, said that it would combine American culture with Asian elements to cover the favorite brands of stars Fashion light luxury The personality group of the brand will be a good supplement to the brand lineup of Goliath. At the same time, the sales and profits of ED hardy brand are growing rapidly, which will make a great contribution to Goliath in the future. The company expects to develop ed hardy and Ed Hardy skinnwear brands from this year, build a full range of lifestyle collection stores, and plan to open 207 stores in the next three years.

The domestic clothing industry is booming the upsurge of overseas brand merger and acquisition. Last week, private equity firm lion capital and Shandong Ruyi group, a Chinese listed company, were launching plans to acquire SMCP clothing group, the parent company of French fashion brands Sandro, maje and Claudie Pierlot.