Zhuo And Zi Start The Strategy Of "Swallow Program" To Deal With The Upgrading Of Retail Trade

A few days ago, the consultancy management company bainin and Market Research Institute consumer index report showed that from 2014 to 2015, China's online business sales grew by about 34%, even though the growth rate of the previous 41.8% declined, but still far higher than the offline retail market growth rate. Last year, the penetration rate of online shopping in China's urban areas increased from 30% to 36%, and the average household online shopping frequency increased from 3.6 times to 4 times a year, reflecting the continuous enthusiasm of Chinese consumers for online shopping.

In the new business environment, tradition Retail enterprises The mode of operation will be more and more not adapted to, spanformation and innovation can not wait; in fact, many traditional brand shops have begun to seek spanformation, including the integration of business mode, the new development of supply chain innovation, and the direct acquisition of base, all of which are the direction of the breakthrough of physical retail enterprises. As for the famous fast fashion brand, the talented person plan to launch the Zhuo's "swallow program" is the only way to promote the talent reserve mode of the fast fashion women's clothing brand in China, and to spanform and upgrade the traditional entity store with the talent strategy.

If 2015 is the year of "confusion" in the traditional retail industry, then 2016 is the first year of the redeployment of women's clothing brand. Through the attempt of various brands in the recent years, the consumer habits of consumers are changing. If the traditional retail industry wants to usher in the sunshine in 2016, it is imperative to give full play to the "experience" advantage of the physical store. O2O

It is envisaged that when the retail elite, trained by the "swallow program", has a keen market perception, an age group that is more close to the customer group, has a common life details, and uses modern technology to achieve detailed services. It becomes a truly "Golden Swallow", so as to achieve the ultimate service and personalized service of the new talents, thus moving the customers' hearts into full play, and improving the sales volume of the diversified market. What's more, what they find is not only "work", but also their own business, and it is a powerful action to change the traditional Zero selling mode upgrade, so this talent plan will be very "terrible".

It is understood that Zhuo's talent reserve will set up the Business School of Yan Yan, focusing on the whole world. Clothing retail talents The training and output, through the combination of system training and shop practice, provides professional support for the apparel enterprises seeking the ultimate and efficient retail system. At the same time, through the scientific career development plan, the "swallow" is built into the retail elite of the global apparel industry.

In particular, with the spanformation and upgrading of the retail industry in the new era, the speed of information flow and the efficiency of decision-making will be greatly accelerated. The decision-making power of enterprises will gradually expand to the forefront of marketing. The opportunities for front-line marketers will be more and more. The new talents trained by the Zhuo Yan business school will help and support their growth with the help of systematic retail knowledge and skills, so that they can improve their career development and become a practitioner in the future development strategy.