Three Meanings Of Li Xun Children's Shoes And Their "L +"

The icon of Lixun official website and mobile phone APP has a big "L+" character.

Huang Lipeng, general manager of Fujian Quanzhou Li Xun children's products Co., Ltd., said that there are three meanings of "+" at the moment: at the product level, smart chips are inserted into some shoes, and more Internet content is added; at the enterprise level, more international brands are added to join Li Xun to build a professional international children's products brand operator, and at the team level, a "Chinese partner" system is created to attract more high-end talents.

The product is the scene, and the smart shoes are scattered away from the net.

A year ago, Li began to build its own smart shoes.

Dr.House.

Based on the two core demands of health and safety, Li Xun jointly works with ai Kang Wei Da, Shenzhen, to jointly develop smart chips.

In addition to the basic precise steps, health tips and short distance missing early warning, new functional modules such as somatosensory games and social networking have been added. As long as you wear smart shoes, you can cooperate with all kinds of games built in APP.

It is important that the chip can be reused as long as it matches the groove shape of the shoe.

Compared with other children's smart shoe products launched by peers, the price of dorhouse is at medium price, about 150-200 yuan.

Huang Lipeng believes that smart shoes are implanted in electronic sensing intelligent equipment shoes, in a sense, it belongs to the category of Internet products, and Internet products intelligent hardware to zero profit or even free will become a trend. Therefore, it should not be considered that adding intellectual hardware to the shoes will add additional value, and it will be able to seek high profits. In the future, smart shoes should rely on various services provided by intelligent hardware, and enhance product value-added through follow-up services to achieve profitability.

Starting in September, Li began to put the product of smart shoes into the market in small scale, and the number of online sales reached hundreds of double as of December.

Huang Lipeng is satisfied with such sales figures.

After all, compared with traditional children's shoes, smart shoes are subversive innovative products, consumers are not clear about the concept of smart shoes, and the market needs to be nurtured.

Secondly,

There are differences between ordinary shoes and consumer groups.

In order to separate the customers and expand the cake, Li Xun set up a professional operation team to operate the intelligent shoes products.

"4+1" mode to create brand collection store

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After the successful introduction of internationally renowned cartoon brands, Snoopy (Snoopy) and Hello Kitty, Li Xun positioned the future development of the enterprise as a professional brand of international children's products.

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According to Huang Lipeng, Snoopy (Snoopy) has been developing online for more than two years, and sales volume has reached a certain level. If enterprises want to continue to develop and increase sales, they can only introduce new brands and extend their channels from online to offline.

Signing Hello Kitty in August this year is an important step for Li Xun to take a multi brand operation mode.

"Online shopping, a single brand and a single category of children's shoes stores, it is difficult to survive.

In order to improve the efficiency of stores, we cut the attributes of different brands, gradually improve the subdivision category, and face the consumers in the form of collective stores.

For example, the existing Snoopy (Snoopy) is mainly for boys, mainly for sports and leisure, Hello Kitty is mainly for girls, mainly for fashion princess, Dr.house is mainly intelligent shoes, "Huang Li Peng said." then Li news will introduce two brands, and on the brand choice, it will prefer the brand of "Chao shoes" and "outdoor" brand, and eventually form the brand pattern of "4+1".

Through the clear positioning of each brand style, the integrated store takes the whole child segment, the whole category product structure, the consumers who serve different needs, and the "nanny" service, so that the consumers can feel the different charm of the international brand.

The collection shop built by the "4+1" mode ranges from dozens of square meters to one hundred square meters. Each brand selects 20-30 shoes to display on the shelves, and five brands control in 120 sections.

Different from the traditional regional agency system, the consortium allows single store affiliates and cooperative alliances, and even stores in counters. Not only is the business mode more flexible, it also helps the timely communication and feedback between headquarters and terminal information.

Once the time is ripe, Li Xun will cooperate with the mature warehousing and logistics enterprises, layout five warehouses in the whole country, open up the online and offline commodities, and realize the quick replenishment of the terminal stores, and reduce the inventory pressure of the terminal stores.

The brand collection store is expected to launch the market in the second half of next year.