Intelligent Business Era Under The Internet Feed Line

From supermarket convenience stores to catering beauty salons, from China to the world, Alipay and word-of-mouth online business is expanding more and more widely.

The integration of the Internet and offline consumption is getting deeper and deeper.

"Last year's double 12, in the supermarket, in the restaurant to pay Alipay is still a new thing.

Today, if a supermarket can't use Alipay, it's a little strange. "

Zhu Xiaolei said that the impact and penetration of the Internet on offline businesses far exceeded all expectations.

Carrefour China CMO Yu Ying has previously revealed that after 4 months of access to Alipay, Carrefour's passenger flow has increased by 18%, and has improved the age distribution to customers, attracting more young people to enter the supermarket.

At the same time, the cooperation with Alipay also greatly enhanced the efficiency of the bank's collection. A familiar cashier's average collection time was 1 minutes, while Alipay's collection was about 15-20 seconds.

In addition to the payment experience, Alipay and word of mouth can provide comprehensive support for offline businesses such as platform traffic, affiliate marketing, data operation and so on, so as to enhance the efficiency of operation.

"KFC has accumulated more than 20 million members in 5 months after its entry to public praise. Through data analysis, KFC can conduct accurate segmentation based on Alipay and word-of-mouth platform.

Or new product marketing. "

Zhu Xiaolei said that in the future, if we go further, we can get more accurate merchandise and crowd analysis through the opening of electronic small ticket, and provide personalized service to members. Matching different commodities or services with different target groups can greatly improve the operating efficiency of offline businesses.

At the same time, word of mouth is based on the following 9 interfaces: the "eco mode" service line, the platform open payment, membership, marketing, credit, and social relationship chain.

For example, the system service providers such as tasty don't wait, elegant seats, etc., can provide the catering business with reservation, calling and membership marketing system based on the mobile Internet on the word of mouth platform.

Even a small business can also set up a mobile phone booking service on one key to help optimize the service flow of catering outlets and improve efficiency.

"Double 12 is just like offline business."

Online shopping on the line will become an important symbol.

In the name of carnival, millions of businessmen, hundreds of millions of consumers, and tens of thousands of third party service providers are jointly promoting the development of O2O ecosystem.

Fan Chi said that in the new O2O ecosystem, the Internet will return to business under the technology, platform and data feedback line, which will open up a new era of business intelligence.

Can small businesses take part in the "12 line" consumer carnival? Fan Chi said, if it is not a word of mouth merchants, users can not be found on the word of mouth platform, of course, I hope and welcome more small businesses to join the platform to enhance.

And hi with the customers.

Last year, the double 12 supermarket queue shopping is still in sight. The consumption Carnival under this year's line has made some adjustments in direction and strategy. The word-of-mouth network CEO fan Chi explained: "first, we can not kidnap the interests of the merchants through the Internet thinking, but we must use the power of the platform to feed them; for the users, we should recommend good merchants to them and pass on the concept of good reputation in China; as for the users travelling, they can not make them just tourists, but to explore more valuable things.

Second, what should we do with the two 12 Carnival user aggregation? How to solve the security problem? How will the system increase after the 10 point? How can the system resist? This year Alipay has made full preparations for the word of mouth and businesses, mainly focusing on the supermarkets with more concentrated traffic, making a system upgrade guarantee to enhance the user experience and reduce possible consumer disputes.