Women'S Wear And Men'S Wear List First To Look At UNIQLO.

It is observed that in 2015, the top two categories of "double eleven" women's clothing category and men's wear category were picked up by UNIQLO, and the number of traditional clothing in TOP5 list increased year by year. The traditional garment industry has experienced many years of precipitation and development, and has strong strength in word of mouth and supply chain links. When the traditional brand entered Tmall Taobao, the top of all categories were all taken.

Get.

It is reported that in 2015, "

UNIQLO has only Tmall flagship store to participate in sales promotion, and its sales promotion efforts far outweigh the daily discount strength of the stores next to the UNIQLO line. Customers can receive shop coupons and Tmall coupons in their Tmall stores. The main promotional products are light feather clothing, fleece series and other seasonal apparel, which also has a great impact on its sales volume.

The first step in pition.

Online shopping platform in China has official website, Tmall flagship store and official APP, and guides online traffic to the line. The main methods include: 1. The shop assistants recommend installing APP, APP will issue coupons to the users and provide map navigation to users, and guide users to shop offline.

2, implement the same price on the same line but different discounts; for example, the same clothing on the line discount and line shop does not discount, or online and offline discount goods styles are different.

The second step of pformation is the emphasis on data in the development of UNIQLO; 1, data detection, pricing and supply according to product sales; it is reported that UNIQLO is pricing products according to the real-time sales of different products with different styles and attributes, for example, for new clothes, the excellent clothing store can be priced through the sales and prices of similar clothing in the same period of the previous year; in addition, it can also be priced according to the economic development of different countries and the consumption preferences of consumers.

2, access to Alipay, tracking user data; on the eve of double eleven in 2015, UNIQLO reached a partnership with Alipay in its more than 340 stores nationwide to access Alipay, completing online and offline data connectivity, and integrating online and offline resources to form O2O mode.

As a fast offline fashion brand, UNIQLO has gained fame in China and even in the global market. UNIQLO's pformation mode and marketing mode in the era of "Internet + +" have become its fast development force.

UNIQLO is a fast fashion clothing brand in Japan. It is well known for its simple fashion and comfortable clothing style. UNIQLO's basic dress is loved by men, women, old and young. On this basis, the O2O layout has achieved the icing on the cake.