The "Neuroscience" Was Introduced By Uniqo

In recent years, more and more wearable technologies are trying to detect consumers' emotions and help retailers improve sales conversion rate.

Recently, four Youiku (Uniqlo) in Sydney, Australia, set up a device called UMood in the store to recommend a T-shirt suitable for the current mood to consumers.

UMood is a brain wave analysis device that can recommend ideal T-shirt according to the mood.

UNIQLO seems to have finally realized that although consumers prefer more choices, too many choices can be overwhelming.

With UMood, it is like providing a tool to help consumers narrow down their choices and create a more enjoyable way.

Eliminate barriers to shopping decisions caused by "choice difficulties".

Although 100% satisfaction is not guaranteed, this initiative illustrates the fact that creative interaction design can be integrated into retail space to create a better consumer experience.

For others

For example, the balance between more and less is worth pondering.

A good shopping experience is not a dazzling choice, but a real understanding of consumers.

Emotional response.

The consumer sits in front of a screen and wears a head mounted device that detects brain waves. The front screen will display a protected picture, such as people lying in a hammock, dark clouds, dogs, etc. this device will collect consumers' responses after seeing pictures - based on five factors: sleepiness, concentration, interest, likes and stress.

According to the consumer's nerve response, the UMood computing system will select four matching T-shirts in 600 different designs.

Then, the device will evaluate the response of consumers and select the perfect one in the final four parts.

The basic algorithm was invented by Dentsu Science Jam, a Japanese company, which studies how to apply EEG processing to marketing and other platforms.

The brain-computer-interface (BCI) earphone comes from NeuroSky, a technology company.

In addition to UMood, UNIQLO invited partners University of Melbourne, Melbourne University neuroscientist Phil (below left) to commentate in the store.

People who do not live in Sydney do not need to regret because UMood has launched an online version.

The consumer only needs to answer 11 questions, and it can recommend the appropriate T-shirt according to the mood at that time.

The question is: "there is a blank canvas, what will you draw?" and "your time machine is about to start. Where should we go?"

To answer the question, you only need to select the picture you want to give. After that, it will give you a commentary and four recommended T-shirts.