How Does The Textile Industry Take The "Internet +" Express Train And How To Save Themselves Under Difficulties?

The fifth Plenary Session of the 18th CPC Central Committee is being held. "

"Planning becomes the focus of the plenary session.

Before that, all sectors of the industry were also preparing the "13th Five-Year" development plan for the industry.

Recently, it is reported that China

The Federation of industry is preparing the "13th Five-Year development plan" of the textile industry. It will launch a number of key projects to form and promote 6 intelligent production lines. If we can achieve full automation of production lines, China's textile industry will bid farewell to labor intensive and truly realize the goal of textile power.

In recent years, with the adjustment of traditional industries, the textile industry is also facing "labor pains".

For industrial pformation and upgrading, the national level puts forward "

"Many" traditional industries have taken the express train.

Under such development opportunities, how to make good use of the industrial foundation and take the "Internet +" express train to build a new production and marketing mode is a matter of concern and consideration.

External pressure brought by TPP agreement

In October 5th of this year, the 12 negotiating partners of the p Pacific Partnership Agreement (TPP) reached a basic agreement at the ministerial meeting held in Atlanta, Georgia.

The signing of the agreement is the free movement of zero tariff in the Asia Pacific region, and will join all the economic regulatory systems among Member States to implement uniform standards. The signing of this economic agreement has led to the emergence of a huge economic circle which accounts for about 40% of the global economy.

It is understood that TPP is pursuing free trade, and the subdivision covers a series of free trade, such as trade, service, currency, tax system, privatization of state-owned enterprises, intellectual property and so on.

However, China has not joined the threshold, economic manipulation and subsidies imposed by China.

The signing of the TPP agreement has a certain impact on the domestic textile industry, and the domestic textile industry is also facing new pressures and challenges.

It is reported that China's textile industry has a good momentum of development, especially the major cotton producing bases such as Xinjiang, which has promoted the prosperity and prosperity of the domestic textile industry.

For a long time, these high quality textile products have been sold abroad through sea and land pportation, especially those regional markets, such as Europe, South Asia, central and South Asia, which are in urgent need of textiles.

The conclusion of the TPP agreement is not good news for China's textile industry.

"Under the background of TPP, the price of some imported textiles will be reduced, which will have a certain impact on domestic textile enterprises, but at the same time, it speeds up the" pnational "layout of domestic textile enterprises.

Zhu Qinghua, a light industry researcher at CIC, said.

Generally speaking, TPP will bring some negative effects on China's trade export and domestic economic income, and it may also reduce the market space of domestic textile industry, and then bring about the adverse consequences of reducing the number of employment and industrial losses.

With the formal signing of the agreement, the trade between Member States has become regionalized and liberalized. China's textile and garment export enterprises will inevitably face greater difficulties and challenges.

Even so far, China is still the largest country in the world's textile exports, but with the development of the regional market of TPP countries, China is likely to face the potential crisis of being deprived of the global market share.

"Internet + textile" intelligent new mode

In view of the background of the signing of the TPP agreement, as one of the pillar industries of the national economic development and the important textile industry of the people's livelihood industry foundation, driven by the integration of the new market economy and the introduction of the Internet mode, we should seize the opportunity and take advantage of the advantageous position in the international competition to meet the challenge and continue to develop this advantage. In order to realize the pformation from the "big" to the "big and strong" of the national textile industry, we should constantly adjust our development strategy.

In the future development, if the textile industry wants to lead the development of the world industry, we should make good use of the favorable development mode of "Internet + textile" in a timely manner, vigorously promote the "Internet +" action plan at home, and regard the Internet as a new source of power for the domestic textile industry's innovation.

Zhu Qinghua pointed out that the role of "Internet +" in promoting the pformation of China's textile industry is mainly manifested in the following aspects: on the one hand, textile enterprises can obtain a large number of effective market information through the Internet channel, thus helping enterprises to accurately judge the market demand; on the other hand, the Internet channel has wide market audiences, which can promote the sales volume of textile enterprises and the improvement of brand influence.

Under the background of TPP, China's textile enterprises should speed up the pformation speed and increase the added value of products.

We should give full play to the new creative thinking of "Internet + textile", enhance the competitiveness of the core market of enterprises, increase the added value of textile products, and through these new creative thinking, implement the basic strategy of going out in order to meet the challenges of the world market.

As for textile enterprises how to "go out", Zhu Qinghua said that Chinese textile enterprises want to go out faster and better. First of all, we should strive to improve product quality and design level, expand profit space and get rid of the previous low price mode; secondly, take the branding development path and create a good brand image, which is conducive to the rapid promotion of textile enterprises abroad; third, conditional textile enterprises can consider restructuring mergers and acquisitions to achieve complementary advantages and economies of scale.

Zhu Qinghua pointed out that "textile enterprises merger and acquisition opportunities, on the one hand, are domestic enterprises purchasing overseas enterprises. At present, the economies of Europe, Japan and other countries are still in the doldrums. The textile industry in these countries has a large number of high quality enterprises undervalued, creating favorable conditions for the acquisition of Chinese textile enterprises. On the other hand, the listed textile enterprises purchase non listed textile enterprises with high price performance ratio, and the domestic textile market is currently in the" shuffling period ". The listed textile enterprises with strong financial strength can choose to purchase and expand their scale.

"At present, China's textile industry has entered a mature stage, and the market is basically saturated. Only relying on the output of the products can hardly meet the development needs of the industry itself. If it is still in line with the extensive development mode before, the textile industry will soon enter a recession.

The benefits of capital development are mainly manifested in the optimization of resources, the innovation of products, the improvement of industrial chain, and the development of capital in the textile industry in the future, "Zhu Qinghua said.

Intellectualization has become the general trend of global development. It is precisely because of the advent of the Internet that unprecedented changes have taken place in all sectors of the country.

In the future, China will face the development direction of two deep integration to promote intellectualization and marketization. China's textile industry must also seize the opportunity of industrial development in a timely manner and integrate into the "Internet +" action as soon as possible.

Only by rapidly integrating the mobile Internet, cloud computing and big data with textile industry can we promote the Chinese textile enterprises to go to the high-end value chain, go out of the country, let themselves take the initiative to meet the challenges, and bring their textile enterprises into the development of the world textile market, in order to achieve long-term development.