Analysis Of Old Clothes Recycling Items Marked By H&M Stores

H&M stores regularly collect recycled clothing to the designated recycling point, and then send these clothes to the nearest recycling center by I:CO, some of which are SOEX factories, others are local partners.

At present, the partner of the recycling company also includes Esprit, C&A, Adler, Puma and other brands.

Under the background of product flooding,

The old clothes recycling project that stores are equipped with has gained some popularity among consumers.

In addition to the banner advertising in the store and the short promotion of the old clothes recycling project landing in China, the public rarely saw H&M's publicity for the project in other channels.

But "smart" Chinese consumers are accustomed to the green recycling bin beside the cash register. From time to time, some people skillfully pack their old clothes to the shop assistants and continue to spend after exchanging coupons.

In addition to the old clothes recycling, H&M also developed a new logo with the international textiles washing and nursing label Association Ginetex in 2013: Clevercare.info, which is placed on the washing label of most H&M products.

The purpose of this is to remind consumers that we can reduce the number of laundry, laundry temperature and so on.

Make these products more durable.

In China's old clothes recycling project, after comprehensive evaluation of the value of recycled clothing, I:CO will pay the corresponding cost of H&M, and promise to donate 0.02 euros to the United Nations Children's fund every 1 kilograms of clothing recovered.

H&M, the responsible person of the old clothes recycling project, told the CSR World Wide Web that profits from the old clothes recycling project will all be donated to the environmental conscious action foundation (Conscious Foundation) established in 2007 by H&M, which is devoted to investing in some innovative projects on textile recycling.

The main raw materials for these sustainable products are more sustainable cotton, hemp.

Regenerated nylon, polyester fiber, Tencel and so on.

The goal of H&M is to ensure that the cotton used in the entire series of products comes from sustainable sources by 2020.

Regardless of brand, type, old and new level, all clothing and textiles can be sent to H&M's recycling bin, which seems to be a good deal for consumers.

Of course, if you don't buy more clothes that you don't need because you have coupons.

Apart from this coupon on hand, many consumers who are involved in old clothes recycling will also care about the whereabouts of these clothes.

According to the program on the official website, H&M's global clothing recycling program is co - operated with the recycling company I:CO, and SOEX, the parent company of I:CO, is also considered the largest Swiss group in the world with advanced textile recycling plants and process control systems.

CSR World Wide Web has learned that after receiving these clothes, I:CO will manually classify clothes according to 400 standards such as degree of damage, new and old standards, and classify clothes into new types such as re dressing, recycling, recycling and heat energy manufacturing.

Clothes can be kept in good condition and will be sold in the secondary market after being sterilized and cleaned.

But in China, although the recycling of old clothes is made into raw materials, there is still a lack of relevant regulations in the field of old clothes recycling.

In the United States, Japan, Europe, Africa and so on, there are mature second-hand clothes market, so I:CO's second-hand clothes are also traded in these markets.

Although 95% of I:CO's recycled clothing can be used in some way.

However, these clothes were eventually returned to the raw material of clothing by 0.3%.

Take H&M's "fashion freshman" as an example. Although the product of this series is named after "new life", it contains less than 20% of the raw materials.

In fact, as a result of

The reason for this is that using recycled clothes to make new products can not save money for companies at the moment, but increase costs.

I:CO news spokesman Matthias Lottner once said in an interview with the media.

Now the recycling of textile materials is more accurate. It should be called downcycling, because each link will reduce the quality of materials, and the loss of raw materials is almost irreversible.

In recycling (recycle), clothes are usually decomposed into more basic materials, and the quality is usually reduced.

Upcycle is pformed into a more high-quality product through waste products. To upgrade and rebuild, we need to invest more in product cycle technology and new material development research.

H&M seems to want to change that.

As H&M has repeatedly mentioned in the sustainability report, to achieve close the loop, control resource consumption from the source.

In addition to H&M, UNIQLO, Puma and other brands have carried out recycling of old clothes.

Fast fashion, why are they keen on recycling?

In fact, even the giants of fast fashion companies will eventually face the problem of tight production resources and rising costs.

The development of recycling and even sustainable raw materials is not only to change the negative image, but also to prepare for future products.

CSR World Wide Web will tell you why fast fashion brands are trying to show the determination of green supply chain to the outside world.