The Former Designer Of Hermes Said He Would Like To Cooperate With UNIQLO Again.

The cooperation between Lemaire and Uniqlo will extend to the next season. Iconic knitwear and single products have been released in major retail stores recently.

At his women's wear conference in Paris, Lamaire shared the importance of their practical and emotional aspects of clothing and their daily dress attire with Sarah-Linh, Tran and T.

Last year, French designer Christophe Lemaire announced that he would step down as the creative director of Hermes women's clothing and put it into the production of his own series of Lemaire.

"My personal brand has grown significantly. Now, I really want and need to concentrate on my own things."

He then said clearly.

Since then, he has devoted himself to the brand that is still growing, enriching it with elaborate and unpretentious men's and women's clothing.

So far, all this has been effective: the brand is on the right track, and its revenue has reached 7 million euros in 2015, which is more than two times the revenue in 2013. Recently, Lemaire has also announced that it will accept investment from Bipfrance, an investment company that focuses on small and medium-sized development enterprises.

Q: last year, this is your last conference on Herm s design. After that, you started to focus entirely on your brand. Similarly, your team is developing and sales are growing.

Lemaire: Yes, for us, this is happening all the time. While we are rebuilding the brand, sales are also growing, and the response from the media is also good.

This is dynamic, so we feel it all the time, which can bring us encouragement and stimulation.

But after a day's work, we do feel the same way.

We have been fighting against it, and sometimes we have experienced despair.

But in the past three years, there are always bright spots in many integration work. This is very gratifying.

Q: do you think

Lemaire: This is a good question, because it is very difficult to resist the pressure from outside, especially the pressure from the media.

In order to survive, you can't get away from the system, so you need to swim to some extent.

We have been thinking about what position we are in this system, what principles we can follow and what we are going to face.

Keeping balance is the key.

But the good thing is that we are moving towards the ideal direction at our own speed.

Tran: I think people know why they choose us.

They understand that they are not looking for products that are striking or new at the moment.

So we do not have to constantly push the pressure of new products. People will not expect to find something popular in fashion circles here.

Q: your design always revolves around everyday attire.

Lemaire: we are very concerned about the quality of life, and think that clothing is part of everyday life.

Just like your choice in diet, book or leisure, you decide to wear that clothes is also a cultural related choice.

We are not looking at fashion from a specific angle, but rather preaching good clothes.

Naturally, if you can get away from the system that changes season every six months, you will only want to build your own wardrobe.

When you see someone dressing very gracefully, you will find that there are always some similarities in elegance and coordination, and there are always some things that are stable.

I think fashion people know themselves. They know their physical condition, choose what kind of clothes they want, and know how to match them - to make them look very confident.

These will never change every six months. It's absurd.

Q: in the past, you talked about maintaining independence. Now you have investors.

Lemaire: we still remain independent.

We agree to accept Bpifrance investment because it is a minority equity investment, and they do not interfere with our development strategy, only focusing on data without changing our structure or series of designs.

They are here to help us develop - that's their goal.

Their idea is to support young independent companies.

They will not rush and do not expect short-term returns, so it is suitable for both of us.

Q: today's fashion industry admired that comfortable style, especially in women's modeling, but still sexy and exquisite.

Lemaire: I always have an imagination of women's wardrobe, but lack of female perspective.

Sarah-Linh and her talents and sensitivity have made up for this shortcoming.

But at the very beginning, I was very interested in the practical aspect of women's clothing.

My inspiration comes from my mother and grandmother. They live in different ways. They are very grounded, very practical, without losing proper grace and comfort.

Sarah-Linh and I agree with women who are unconstrained. They never desire to conform to the rules.

We like women who are constantly improving, women who have more distinctive personality and independent thinking ability.

Tran: in my opinion, women nowadays are really willing to dress themselves.

I think this is a change. They no longer want to be turned into a desire of others.

Girls no longer stick to conservative aesthetics and high-heeled shoes, which makes me energetic.

Lemaire: This is also about charm. We value it very much.

We are French, so rooted in such a culture - not to reject charm and temptation, but to choose to agree with those regulations that we are willing to follow.