UNIQLO And Disney Cooperate To Create "Concept Shop": Concept Store Adopts O2O Marketing Mode.
along with
Shanghai
The opening hours of Disneyland are approaching.
Uniqlo
Recently announced a global cooperation with Disney, to open a special area in UNIQLO stores, to create "concept shop" to provide
Disney
Man Wei and Star Wars theme products.
The concept store was unveiled in 27 September in the world's largest Shanghai UNIQLO store.
UNIQLO Disney concept store is divided into five main theme areas, among which the most selling point belongs to the custom area. Customers can choose their own patterns in the shop and make their own costumes by 15 minutes or so.
According to a detailed understanding, the concept store will take
O2O
Marketing mode.
While accelerating cross-border cooperation with Disney, the expansion of Japan's fast selling group, the parent company of UNIQLO, is also accelerating in the Chinese market.
In the depressed environment of retail business, UNIQLO has opened more than 50 new stores in China this year.
As of the end of August, UNIQLO opened 388 stores in China and began to tilt towards two or three tier cities.
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