Electricity Providers To Promote New Regulations "Two Election" Or Will Be Banned

In the past few years, whenever the "double 11 war" or other big promotion approaches, there will be news that merchants are being forced to carry out "two elections".

The General Administration of industry and Commerce issued new regulations. The platform should not limit the seller's participation in the promotion of another platform. In short, it is not to implement the "two selection one".

No "two elections" should be implemented?

Annual "

"Double 12" and other electricity providers "big promotion" is approaching, in the past sellers let the headache "two election one" or will be banned.

The SAIC issued a temporary regulation on the management of centralized promotion of network goods and services (hereinafter referred to as "Interim Provisions").

Beginning in October 1st, the electronic business platform should not "restrict or exclude the network centralized promotion operators in the platform from participating in the promotional activities of other third party trading platform organizations".

At the same time, the interests of buyers will also escalate again.

If this year's electricity supplier "big promotion", businesses will again appear "pre-sale does not enjoy 7 days no reason to return goods", "pre-sale deposit no refund", "gifts do not enjoy three packages" and other restrictive provisions, will be punished.

No "two elections" should be implemented.

According to the regulations, network centralized sales promotion refers to the activities of the organizers of the network centralized promotion, that is, the third party trading platform operators, on the Internet, to sell goods or provide services on the Internet by offering preferential conditions.

Among them, as the organizer of the third party trading platform, the organizer should record and preserve the contents and the time of publication of the commodities and service letters distributed on the platform during the promotional activities.

At the same time, the trading platform needs to check and monitor the promotion activities of the network merchants. If it is found that the merchants have illegal activities, they can stop providing the third party trading platform services and publicized them.

All reporters found that the most relevant thing about sellers is that under the new regulation, the platform should not restrict sellers from participating in the promotional activities of another platform. In short, they are not allowed to implement the "two election one".

In the past few years, whenever the "double 11 war" or other big promotion approaches, there will be news that merchants are being forced to carry out "two elections".

The platform will give notice to merchants in advance and strictly prohibit price reduction or other forms of promotional activities on other platforms before "double 11" or "618".

However, in the latest interim provisions issued by the SAIC, the eleventh article shows that the organizers of centralized network promotion should not violate the provisions of laws, regulations and rules such as the anti trust law and the anti unfair competition law, and restrict and exclude the network centralized promotion operators in the platform from participating in the promotional activities of other third party trading platform organizations.

At the same time, the Interim Provisions also explicitly prohibit the behavior of fictitious trading volume, paction volume, false praise and deletion of bad reviews in the promotion, and make clear that the third party business platform and online shop owner who violate the above requirements will be punished accordingly.

The regulation points out that the platform "shall not directly or indirectly make fictitious pactions, volume or false user evaluation" for centralized network promotions operators.

In addition to sellers, buyers are also expected to benefit from the Interim Provisions.

For the previous "double 11", some shopkeepers stipulated that the pre-sale goods could not be returned without replacement or unsubscribe, and so on. In this regulation, it was explicitly requested that the third party trading platform should not adopt the formatted clause to set down the deposit, and the pre-sale goods were not applicable to seven days without reason to return the goods, explain the goods intact, increase the conditions for limiting the refund, and eliminate or restrict the consumers' rights, reduce or exempt the operators' responsibilities, increase the consumers' responsibilities, and so on unfair and unreasonable provisions to consumers.

Seller: has not yet received "two election one".

Group CEO Zhang Yong announced last week that it will launch the "double 11" promotion, and this year Ali will also cooperate with 10 stores, such as Yintai and Suning, to allow users to leave their computers and mobile phones and experience shopping carnival.

However, Zhang Yong said frankly, "double 11" shopping carnival is also experiencing the "seven year itch". Facing the increasing freshness of consumers, it is becoming more and more difficult. For this reason, Alibaba also invited Feng Xiaogang to act as a director and set up a "Spring Festival Evening" evening meeting for "double 11".

Also faced with the "seven year itch", there are also sellers on Tmall.

It is reported that this year's "double 11" investment activity has been launched, and is expected to last until the end of this month. At present, the "brand name" brand from the international giant brand enterprises to the backbone of the industry has been widely covered.

As a result, even though it is two months away from the "double 11", the battle for "double 11" has started.

A seller who has participated in the "double 11" 4 times has told the Nandu reporters that the biggest impact of the new regulation is still on the "brush list". But this is not a new topic.

"Double 11" before and after the brush list is the norm of many businesses, especially with the rise of Taobao platform.

".

She explained that for businesses, the key to "double 11" sales is traffic, and traffic sources have two determinants, one is search traffic, the other is the venue flow rate, which is about 5:5.

Generally speaking, in the month before "double 11", businesses will begin to brush up search traffic.

After a month's accumulation of search volume, the ranking will be enhanced by the consumers' search on the "double 11" day.

Another driving force for merchants to brush orders is the "double 11" sales data on that day.

"According to the" double 11 "rule, the higher the sales volume of a brand, the more obvious the page position of the" double 11 "venue will be. The more free Ali will get, the more obvious the sales volume will be.

However, it can be clearly felt that since March this year, Ali has launched a series of very severe punishments for the brush list, from the reduction of the right of goods, the reduction of the right of the shop to the closing of the shop, and last year, a large local outdoor brand was banned from the "double 11" main venue because the brush was too severe.

The businessman also revealed that "618" and "double 11" are the most important promotion of the electricity supplier twice a year. They may receive the "two election one" notice from the platform, but so far no news has yet been heard.