Ceng Fengfei: Chinese Designers Have To Use Chinese Fashion Elements.

Mobile phone contacted Zeng Feng Fei, Ceng Fengfei was in Shanghai, participated in the jury of 2015 China International fabric design contest, and served as the judge.

Ceng Fengfei said that before this year, there were many similar activities in Guangzhou, often in the field.

In Ceng Fengfei's view, Chinese fashion designers should use Chinese fashion elements to support their own design concepts.

Design master from a fishing village

Ceng Fengfei, with many auras on his head, the winner of the sixteenth highest award of Chinese fashion design, the Golden Summit Award, the five best men's designer in China in 2006, 2007, 2008, 2011 and 2013, one of the leading designers of the Asia Pacific Economic Cooperation leaders in 2014, APEC, who was awarded the "brilliance Dragon Award" in 2013, the ten outstanding young people in China's design industry, etc., is the director of the China Fashion Designers Association, the chairman of the Fashion Art Committee of the China Fashion Designers Association, the Chinese fashion Committee of the Asian Fashion Federation, the executive vice president of the Fujian Fashion Designers Association, and the president of the Fashion Designers Association of China.

In 2007, he was awarded the "Fashion Designer Award" by Mr. fashion.

In 2008, he created the "Ceng Fengfei (ZENGFENGFEI)" brand, the creative director of Xiamen Feng Fei Fashion Design Co., Ltd.

With so many dazzling auras, Ceng Fengfei was a fisherman in Fujian, Ningde, Xiapu, three Sha, and Ao village in early years.

In 1988, Ceng Fengfei left his hometown to work in Xiamen. In the evening, he attended evening school tutorial. He was admitted to the central craft College of Academy of Fine Arts in 1993. He graduated in 1994 and established Feng Fei design studio in Xiamen.

In June 23rd of this year, Zeng Feng Fei took the 2016 spring and summer works for the first time in Milan fashion week.

He drew inspiration from Han and Tang costumes and integrated into the "twelve chapters" of Chinese court costumes. He has set off a strong and unique Chinese style on the top stage of international fashion.

Design your own clothes for the Chinese people

Ceng Fengfei has always advocated in the industry: Chinese men's wardrobe, should have Chinese men's own clothing, I want to do the Chinese men's own clothes.

In the fashion week of Milan, Ceng Fengfei succeeded in fulfilling his own ideas.

Reporter WeChat added Zeng Feng Fei, Ceng Fengfei's WeChat signature is: the designer should use Chinese mother tongue to support your design concept.

It is evident that Ceng Fengfei attaches great importance to Chinese elements.

Ceng Fengfei thinks, what kind of standard designers, the value of products designed, how much money, the market is actually to the designer "positioning".

The designer's work, if the consumer wants to accept the recognition, can get the industry recognition and market return.

Designers want to create beauty, which requires designers to have a market vision, creativity, and their own correct judgement.

Nowadays, many people follow the trend of fashion, blindly following Japan, South Korea, Europe and the United States, but other people's things are not suitable for China. Things that are imported are not compatible with China's own national culture and can not integrate into the current Chinese society.

How can such designers get market recognition and industry recognition?

Chinese designers still need to use Chinese elements.

Business card

Xiamen Feng Fei garment design Co., Ltd., under the jurisdiction of Beijing, Shenyang, Ji'nan, Harbin and other national centers, is a domestic joint venture designer brand enterprise with independent research and development, design, production, sales and operation. The company's own brand "ZENGFENGFEI" has been registered in the State Administration of industry and commerce, and has been highly valued by the China clothing association, the China Business Association, the China commercial real estate association and the China general merchandise Association. It is strongly recommended as a national brand.

At present, the company has successfully designed customized clothing for many central leaders, movie stars, scholars and artists. "ZENGFENGFEI" brand clothing has become the preferred Chinese dress for high-end people.