BELLE Will Focus On The Development Of Its E-Commerce Purchasing Business

According to the data disclosed by excellent purchase, excellent purchase and purchase in 2014

The amount reached 2 billion yuan, an increase of more than 80% over 2013, and a substantial loss reduction. For the first time, it was close to break even.

It is understood that this year's excellent purchase and BELLE electricity providers maintained strong growth, maintained 50% growth for 6 consecutive months, and realized profits in the first half of this year.

Excellent purchase includes independent e-commerce platform purchase and BELLE's electricity supplier business, excellent purchase is the key. BELLE CEO Sheng peppers at the recent shareholders' meeting said that the group's e-commerce platform sales accounted for about 3% to 4%, accounting for a very small space, and stressed that we have seen the direction, will invest more resources in the future, to achieve online and offline integration, but the process is not simple, and needs to be adjusted in supply chain management and culture, and need to be reflected.

As an electricity supplier under BELLE international,

In July 2011, it was launched on the Internet. It was originally called the best buy online shoe city, the main products of men's shoes and sports shoes and clothing. In 2013, it became the largest supplier of shoes and clothing in the country. In 2015, it joined the cross-border electricity providers to accelerate the globalization of business. In July, the company changed its name to excellent purchase, and the website was mainly made of high quality, famous shoes and clothing.

This year, gifted purchase will continue to maintain the development strategy centered on excellent purchase, focusing on cross-border electricity providers, and introducing more Korean names.

In the future, we will develop the European and American markets, introduce famous brands from Europe and America to excellent purchase, and provide consumers with more convenient shopping platforms.