Retail Industry Attaches Importance To Personalized Service And Mastery Of New "Nirvana"

In the past, the price war was the only way to get incremental users or increase user stickiness, but now it is more and more advanced. For example, with the help of "6. 18", Suning, Jingdong and Ali launched the online shopping and installment discount activities, which is to cultivate users' first shopping and re payment habits, while increasing user traffic for financial business.

June is not the peak season for consumption, but in the middle of May, it began to "preheat" the "6 to 18 years' big promotion", and hit the traditional Chinese Dragon Boat Festival and the Western father's day.

Unlike in the past, price war is no longer a "must kill" technology for retail businesses, and personalized services are expected to win in differentiated competition.

Until mid May 20th, Jingdong celebrated the "6 / 18 Carnival" in the first place. Tmall, suning.com, Amazon China, Gome online, Dangdang, No. 1 store, vip.com, poly America, koala shopping, ocean terminal, honey bud baby, honey Tao and other mainstream electric providers were in response and soldiers met.

"Frugal festivals, no festivals.

The industry believes that this time

Each electric business increases discount strength, enriches the content of activities, lengthen the activity time, and link online and offline, that is, it wants to pool the popularity to a certain extent, and form "cohesion" in the short term, while enhancing its user stickiness while starting its own brand.

And most of the entities

Obviously no intention to follow the electricity supplier, but rather skillfully borrowed father's day, Dragon Boat Festival and even "graduation season" and summer vacation, playing "self rhythm".

In addition to discounts, price cuts, hot sales and gift cards, many stores also give play to the advantages of physical stores, and carry out a variety of on-site interactive activities such as "Dad's cooking show", "parent-child theme park" and "zongzi Cultural Festival" while promoting sales.

Past

It is hard to win customers by borrowing low prices.

CITIC Securities released the business retail industry week reported that this year, "6. 18" in addition to the United States can use the entire industry chain to provide the lowest price, insist on price war, other business giants have begun to weaken the price war, by making up their own weaknesses and provide new services, new products, from logistics, financial services, consumer experience, brand and product breadth and other aspects to improve competitiveness and profitability.

For example, Tmall put forward the general mobilization of imports, fully enriching cross-border e-commerce services, Jingdong launched its large-scale financial services, payment, insurance, supply chain finance three line businesses to participate in all activities, Carrefour, WAL-MART, Metro almost simultaneously launched its own O2O business strategy, local retail leaders are all efforts to complete the layout of the channel......

The electricity suppliers and entities have their own attempts, and each has their own new "gameplay".