H&M Sales And Number Of Stores Increased.

Sweden H&M group announced that the second quarter sales increased by 10% in local currency.

By the end of May, the same period recorded an increase of 10%.

After the first quarter sales recorded a 15% increase, the group's current quarter

The growth rate dropped slightly.

The group estimated that the adverse factors in the sales schedule would reduce its growth by about 2%.

Convert into

Quarterly sales volume (from March to May) recorded 20% growth to 5 billion 780 million euros (44 billion 181 million kroner).

This growth is again benefited from the increase in the number of stores under the group, which has increased from 3285 to 3639 in one year.

In the 2013/2014 fiscal year ending November, H&M turnover reached 19 billion euros, an increase of 14%.

Its brand includes

COSet& Other Stories and so on.

The same period recorded a profit of 2 billion 150 million euros, an increase of 17%.

Related links:

As a supporter of 5 cities and supporters of the exciting and charming talent of men's star designers, I probably shouldn't have said so.

In London, these stars are especially dazzling. I like Craig Green, JW Astrid Andersen and Christopher Shannon best.

They are talented and young, they also have their fans, but it is hard to see anyone wearing their clothes in the street.

How much impact of high-end fashion on the dress of ordinary men around us? I'm not saying that the public wears ugly.

They just didn't, uh, very... Fashion.

Of course, I am also a member of what I call "ordinary men".

Because for men, fashion often makes us feel embarrassed.

Whether fashion is needed to reflect reality is often the focus of debate (usually on the slim figure of models), but this is not the main purpose of fashion.

T provides an avant-garde concept.

These ideas do not necessarily appear on our clothes without any adjustment, but they will permeate ordinary clothes.

Of course, men's clothing is the same, so is the office's colleagues.

Several colleagues wear tight jeans. Their popularity can be attributed to the independent band, but it is also inseparable from Hedi Slimane (who worked in Dior Mens and now works as creative director at Saint Laurent). He lets all the same bands wear different high-end fashion styles in the same clothes.

And the American designer Thom Browne pioneered the trend of shrinking the suit (regardless of sleeves, clothes or trouser legs than a suit). These short pants are popular.

Browne and Slimane are famous for their pioneering design, not just for the season.

Of course, this is their unique aesthetics (10 years later, Slimane's male model is still thin and thin, Browne's tights still show his ankle).

But they have fundamentally changed men's clothing with other London strength designers such as Andersen, Green and Shannon.

Men's clothing is more subtle than women's clothing in the way that a style spreads to ordinary people.

Apart from some design that fits the trend of the season, it will leave you with more room for innovation - to change your style, rather than just a superficial trimming.

This is equivalent to rebuilding the foundation rather than just changing the wallpaper.

This change is structural rather than aesthetical.

How do I see it? Though not noticed by many people, the fashion trend of T affects the dress of every ordinary person.