Semir Becomes Germany'S Brand Marc 'O Polo China General Agent.

Semir, founded in 1996 in Wenzhou, focuses on the popular casual wear market, and has its own children's clothing brand. It occupies a large share in the middle and low end market, but for a long time they do not have a high-end line.

In order to segment the high-end market, most Chinese clothing companies like to register overseas, but the design, production and sale of products are entirely in the mainland of China.

This kind of "fake foreign card" is not bought, and the way of self built high-end secondary line is slow to get market share.

They decided to try different ways.

In 2012, Semir set up an investment company, which specializes in foreign high-end brands.

To cooperate with foreign brands to help them enter China and share the high-end market.

Two years later, the investment company set up "Sen Rui dress". Marc 'O Polo is their first brand. This is an internal venture of Semir. At present, there are 10 individuals in charge of the agency and operation of high-end brands in Europe and America.

The first store is very important. It is the key to landing the brand image to China. It is under the suggestion of Sen Rui that Marc O 'Polo put the first store in Shanghai.

In Beijing, they chose the New Oriental world. The Oriental new world gathered a lot of luxury brands and leisure brands on the edge of Wangfujing street. Sen Rui felt that this positioning and brand were quite good.

Like many foreign brands, Marc'O Polo will soon be stationed in Tmall.

There is a company under the Semir group.

Its subsidiary company has a relatively complete framework for doing business on Tmall, Jingdong and vip.com.

After the brand pulled in, Sen Rui was responsible for the operation strategy, and the electricity supplier company carried out operation and maintenance.

This is only the first agent of this company.

Jin Kejun said, "no matter the way of operation or the way of operation, the high-end line and the public casual wear are completely different.

Now the high-end lines of Semir and Europe are all on our side. We are also the company's internal businesses.

The next thing to do is to introduce more brands, and many Hongkong companies deserve our study. This road needs to be explored. "