Insufficient Traffic Volume In Guangzhou Baiyun New Town Business District

Five years ago, Wanda's first project, Baiyun Wanda Plaza, was opened in Guangzhou. The following year, the 5 apron shopping plaza reconstructed from the old Baiyun airport terminal was also open to visitors. In addition, there were Baixin Plaza on Baibai new town commercial circle. The three pillars of Baixin Plaza, Wanda Plaza and No. 5 parking apron shopping mall were formed.

The entry of the green land center and the Kade square, Yun Shang, means that the volume of the Baiyun New City commercial circle will be further expanded, from the "three pillars" to "the top five contending for hegemony".

However, the increase in volume of business circle is not directly proportional to the growth of passenger flow.

Reporters visited found that even if these shopping centers are not far away, there is a great difference in passenger traffic.

Wanda Plaza is the most popular, but it is only limited to weekends and holidays. Even on weekends, it is far from a "sea of faces".

The best case may be the 100 letter Plaza, but it should be attributed to the fact that the new area is located, and the flow of people is already hot. With the addition of Guang Bai department store and UNIQLO, the passenger flow is further promoted.

However, Baixin square is far away from Baiyun New Town Center, separated by airport road in the middle. Strictly speaking, it has limited impact on Baiyun New Town commercial circle.

On the whole, compared with other business circles in Guangzhou, the traffic volume of Baiyun New Town commercial area is generally not prosperous. If we compare the daily traffic volume of the Tianhe Road business circle with 1 million 500 thousand passengers, the traffic volume of Baiyun New Town business district can not be achieved.

Wang Bu Wang has much to do with passenger flow to a large extent.

According to the latest Baiyun New Town Population Plan adopted last year, Baiyun New Town has a population of 183 thousand people, even though it has reached 80 thousand people and 183 thousand living population according to the plan, and the total population of Baiyun New Town does not exceed 300 thousand.

"How do 300 thousand people in the district support 5 shopping centers?" a deputy general manager of a large department store told reporters.

Some experts pointed out that the current Baiyun New Town business district.

To a large extent, it depends on the surrounding urban villages and the support of the downtown passenger flow.

Five new business district of Baiyun New Town

By coincidence, a high proportion of experience has been played out, and department stores have been placed in an inconspicuous position.

So we went to every shopping center, all kinds of restaurants, children's activity centers and KTV crash. Consumers felt a lack of novelty.

Experts worry that shopping centres can not go out of their own characteristics and lack of differentiated management ideas. Simple replication is the fatal weakness of Baiyun New City, especially in the current downturn of retail industry. Shopping centers rely too much on experience formats, which will reduce the quality of business circles.

These commercial centers also have some difficulties in pportation.

The opening of the north line of metro line two will help the rise of several large shopping centers in Baiyun New Town.

However, the reporters visited several subway stations along the Baiyun New Town commercial circle, but found that these stations were built in areas far away from roads and residential areas, surrounded by weeds.

Take the flying park near Wanda Plaza as an example. From the flying Park site, you can only walk more than 10 minutes along the main road to Wanda Plaza.

And there is also a lack of subway stations around Bai Xin square, and traffic jam often happens on the airport road.