Rapid Development Of Light Luxury Brands In China

Among the luxury consumption groups in China, light luxury consumption accounts for 35%, and the rate of increase is swift and violent.

In department stores, the extravagant consumers are 25% more enthusiastic than the big ones.

At present, the Chinese market

The consumption of products mainly comes from the daily consumption of the rich class and the consumption of white collar personalities.

From $6 billion in 2009 to $9 billion 600 million in 2014.

The annual compound growth rate is close to 10%. China's light luxury consumption has maintained a strong growth momentum.

In 2014, mainland China has become one of the "light luxury consumer giants". The Greater China region (including Hong Kong and Macao) has become the second largest market in the world.

At present, the mainstream of China is light luxury goods.

It has reached 16% of the total population, about 200 million.

These consumer groups are mainly distributed in the first and second tier cities, with monthly income between 10 thousand yuan and 50 thousand yuan.

Compared with the high price of luxury goods, light luxury fits more with the trend of younger luxury consumption in China. Compared with foreign consumption groups, the luxury brands in China face a younger and more individualized group, and the most popular group is the consumer group aged 25-40.

Excellent store service is very important.

Of all possible consumer contacts, 44% of light luxury purchase decisions are influenced by store experience, including trial, try on, conversation with sales staff, and display of products in the store.

Related links:

Through nearly 30 years of "four step spanning", Changshu garment city has developed from the original "road market" to an international clothing and apparel professional market.

Today, there are thriving markets, row upon row of commercial buildings and crowded merchants. Among them, a strong commercial atmosphere is coming. Huge flow of people, logistics, information flows and capital flows have injected vitality into Changshu's economy.

There are many successful practices to be considered and summed up in "thirty years of standing at the mall", which will bring many beneficial enlightenments to the pformation and upgrading of China's garment industry, the cultivation of strong clothing market and the integration of production and city development.

It is these four steps that support the development course of the garment city for 30 years, establish a new benchmark for the development of modern commodity market, and deduce the wealth legend of "running a market, promoting an industry, living an economy, and enjoying the common people".

The benchmark role of Changshu garment city is first reflected in the continuous enhancement of market efficiency.

The area of clothing city is 3.71 square kilometers, the market area is about 3500000 square meters, the shop has developed from 400 stalls to more than 30 thousand, and has 35 professional large markets, and the occupancy rate of the shops is 99%.

In 2013, the market turnover amounted to 115 billion 80 million yuan, the public budget revenue was 340 million yuan, and the freight pport volume was 666 thousand tons.

At the same time, garment city is an important link linking clothing processing and manufacturing and marketing. While promoting its rapid development, it has led to the development of a large number of garment enterprises in Changshu and become the "incubator" of the development of private economy.

Relying on the clothing city, a large number of self-employed households have launched their own businesses after the original accumulation, and realized a leap from small shops to large ones.

The second is the continuous amplification of brand effect.

Since the 80s of last century, countless unknown clothing production shops (enterprises) have grown and become famous brands in China and even in the world.

At present, there are more than 200 famous trademarks and more than 5000 famous brands at the provincial level, including more than 1000 general agents, general distributors and exclusive stores.

Successively awarded the "China Men's clothing center, China Women's clothing center, China children's wear center, China footwear industry center" and so on by the China Federation of Commerce. It has been selected into China's leisure clothing characteristic commercial district, Jiangsu genuine genuine goods demonstration block, China tourism professional wear marketing base, China's key demonstration special business circle, 4A national shopping tourism scenic spot, and the ten most investment potential market circles in the country.

Third, the effect of resource integration is obvious.

By promoting the integration of market resources and innovating the asset operation mode, the group assets have been maintained and appreciated.

Up to now, garment city group has organized more than 100 stores to rent rents, accumulative total income of nearly 3 billion yuan.

Tianhong clothing city, tourist shopping center, fashion show center and men's wear trading center have been built and put into operation. They have basically built five platforms, such as e-commerce, index publishing, design paction, fabric display, trade service and so on.

At present, there are 1227 registered enterprises in the whole region, with a registered capital of 5 billion 595 million yuan and 513 million yuan in 2013. The majority of the existing enterprises belong to five categories: clothing trade, e-commerce, creative design, logistics distribution and financial insurance investment.

The fourth is the strong radiation effect.

The prosperity and development of the garment city has promoted the vigorous development of the shopping tourism industry.

In 2013, there were 4 million 454 thousand tourists in the shopping mall of the clothing city. The total number of visitors was 1659. The total number of visitors was 74 thousand. Among them, the entertainers entertained 23 thousand tourists, which played a positive role in gathering the popularity of the fashion city.

The clothing city has also directly promoted the development of related industries such as the real estate market around the market, modern logistics, financial investment, information service, clothing exhibition and other related industries, and promoted the prosperity of the "landlord economy".