Non Critical Factors Of Renamed New World

Xiao Changming, chief consultant of Shanghai Dao bin Business Consulting Co., Ltd., has served as an executive at Shanghai port's Hang Lung Plaza. He believes that the new light world wins the first advantage, and the problem of changing the name is not big.

　　 Q: Luxury brand Why do you like to shop in shinguang world?

Xiao Changming: This goes back to more than ten years ago. In 1989, Beijing first came out of China World Trade Center. Its location is CBD, where traffic jam is easy. China World Trade Center started making general department stores. Soon, the international luxury brands rushed to Beijing, and they could not find their place. At that time, only Xpu Ha Palace Hotel in Beijing met the requirements of luxuries, but the space was not enough.

2000, about a year or so, China World Trade Center is at a low level. business The property is "coming out" and luxury brands are opening up in China World Trade Center. Soon there was a new world of light. Not only was the property level better than China World Trade Center, but there was no traffic jam around. Luxury goods like this comprehensive property, including office buildings and hotels, is very large and hardware is good.

　　 Q: but now the new light world has changed its name to Beijing SKP. Some customers complain about taking the subway to the station, looking for the famous new world, but can't find it. Does renaming affect them?

Xiao Changming: Shanghai's Hong Kong Plaza has changed its name to Hong Kong and Shanghai Plaza. What's the change? The name is not the most important thing. The change of the team is really influential.

In the first few years of Xinguang world, the partners of Taiwan and the mainland were in conflict. The luxury tenants were very worried that they had been slightly stabilized in recent years. It is not easy for Xinguang to replicate Beijing's success elsewhere.

　　 Q: so in your opinion, the success of Xinguang is due to a good time. Why do competitors compete with them?

　　 TB Seow If I walk in the IFC and IFS of the Sun Hung Kai, my experience is better than the new world. Luxury consumers are following the new world because many powerful commercial developers are not able to compete closely with them, otherwise the pressure of Xinguang will be great.

　　 Q: Why are competitors not fighting for the business of shinguang world?

Xiao Changming: in fact, many governments in Beijing want to make high-end shopping malls, but now they are not suitable for developers to make shopping malls, or the problem of area, or location, price is not good, more troublesome is relocation difficulties.

To say that the weather, the land and the people have really caught up with the new world. They have changed their names, and the days will still be good. If the commercial real estate giants such as Kowloon warehouse, Sun Hung Kai and Hang Lung go to Beijing together, they are not going anywhere now. The rules of the game will change.

　　 Q: so the new world can continue to lie on the first half advantage, without effort?

Xiao Changming: no matter it is new world or other luxury stores, many jobs are not done. Now they collect fees for tenants, but they do not do anything. Basically, their own lobby is out to do some activities. You know, the days of luxury brands are very sad. The shopping malls need to help them tide over the difficulties and work hard with them to promote the promotion.

Nowadays, many shopping malls are struggling to attract a luxury brand. They think that the work is over. They are busy finding homes, not serving them or supporting them. This is the problem of shopping malls throughout the country.