A New Marketing Method By Skillfully Borrowing Ambiguous Psychology

Today, I would like to introduce a new marketing method which is skillfully borrowed from the ambiguous psychology -- spoiled marketing.

What is "spoiled marketing"?

You may have seen such a joke on the Internet.

The wife said, "my husband, I love you."

Husband: "what else do you want to buy?"

The wife continued to say, "my husband, I love you."

Husband: "it looks cheap."

The wife continued, "husband, I love you!"

The husband replied helplessly, "OK, buy it!"

This is it.

Power.

Nowadays, women's "family skills" have been applied skillfully to marketing.

Businessmen use their "spoiled" to achieve the purpose of promoting sales.

Then, what is "spoiled marketing"?

The principle is actually very simple.

The business deliberately creates a "spoiled" situation in the consumer's consumption process, especially in the payment link.

And face psychology, so that the "spoiled" relationship between the parties to pay the cost.

Let me give you an example.

If you are a jewelry seller, you can ask girls to send their favorite pictures, prices and payment links to her boyfriend (or husband) by mail or text message, so that he can pay the bill.

This is "spoiled marketing"!

This method has been used by shopping websites abroad.

As a result, about 80% of all boyfriends pay.

This shows that the use of "spoiled" can still be promoted.

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Before introducing "spoiled marketing", we are repeating the emotional relationship between "boyfriend" and "husband". This is inevitable.

Because the big premise of "spoiled marketing" is that users and buyers must be closely related, and this relationship is sensitive to "spoiled".

Therefore, before businessmen want to use "spoiled" to promote sales, they must weigh the target consumers of your products, whether they are suitable for spoiled or spoiled.

For example, a girl friend spoiled her boyfriend, a wife spoiled her husband, and her daughter spoiled her father.

But it may not be possible to change other subjects.

If your target customers are business men, the chance of promoting sales with "spoiled" can be very low, or even not at all.

Because you can't let a big man who is successful in his career do something to his father or wife. They will not do so.

As a selling skill of using ambiguous psychology and face saving psychology, "spoiled marketing" is not suitable for valuables.

Tens of dollars of toys, no problem; a few hundred yuan skirt, it is estimated that no problem; thousands of mobile phones, may also be no problem.

But hundreds of thousands of cars, millions of houses and other valuables may have problems.

Because when the cost is too high, shopping risk is bigger and rational decision is needed.

Of course, except for local tyrants!

If a joke is to be changed to "I love you" instead of "I want to buy Ferrari" for an ordinary citizen, this joke may need to be rewritten.

The wife said, "my husband, I want to buy Ferrari."

Husband: "Oh, are you sick?"

The wife continued, "husband, I want to buy Ferrari."

Husband: "Oh, God, it looks very ill."

The wife continued, "husband, I want to buy Ferrari!"

The husband reluctantly picked up the phone: "ambulance..."

What does this mean? This shows that "spoiled marketing" has a scope of use. Once breaking through the scope and boundaries, "spoiled" is no longer a lovely, but a burden. "Spoiled marketing" will lose its original intention and halt halfway.