Versace'S Plagiarism Of Design Causes Controversy

You should first think about who you are, then you can know what you can do and what you should not do.

Most news about Versace revolves around its suspected plagiarism of American Apparel (hereinafter referred to as AA) launched a T-shirt. Here's the thing: Kesshia lives and works in Los Angeles Kumari designed a black and white T-shirt with a human head for the American high street brand AA in the spring and summer of 2013 series. The design is from an art work created by Kesshia.

"Why can't these companies, brands and people create their own designs? What makes them think that no matter what comes into their eyes, it will be their own right away?" Kesshia said she would sue. However, Versace has not given any response.

Many people are tired of the word "suspected plagiarism". This is not news in fashion circles. However, this time, people seem to pay special attention to this: such a big brand as Versace is suspected of copying a high street brand, which is the style of two years ago.

The reporter went through Versace's old accounts very unkindly and found that many news were related to "suspected plagiarism". In 2011, Donatella, the female leader of Versace Versace Slams Roberto Cavalli copied Versace's Design : "I think it's good to make a series that looks like a tribute to Versace, but you have made so many such series, why on earth? ”Donatella's words were ingenious. A "salute" elevated Versace's position. At that time, Versace's performance gave her the confidence to say such words. The subtext of being copied might be to be recognized and followed.

However, in the same year, Versace The cooperation series launched by H&M is recognized by sharp eyed netizens as very similar to some early designs of the Danish brand Eva Claudi. Maybe it's because Eva Claudi's popularity is relatively low, or maybe it's because the leopard print patterns are really difficult to identify their similarities, which did not cause too many disturbances.

What are these things about fashion circles Plagiarize design , or salute fashion? To know the answer, we should first analyze the three models.

Model 1: ordinary brands imitate big brands. Nowadays, many fast fashion brands with booming businesses have made their fortunes by imitating big brands, and so far you can find several big brands in their stores at the same time. However, the attitude of consumers towards this is acceptable, because these imitations are essentially different from A goods, and use affordable prices to control people's positions. It is possible to define this imitation as a tribute.

Mode 2: Big brands imitate big brands. It is not uncommon for big brands to imitate each other, or even imitate their own last season in this season of the same big brand. Is it hyping, fighting, or just picking up something to fill the vacancy? People are more concerned about the lack of creativity and talent in the fashion industry than about the war of words between brands.

Mode 3: Big brands imitate ordinary brands. This time it is. "Almost the same thing, people will sell it for 30 dollars first, and you will sell it for 650 dollars", which will attract enough saliva to drown Versace. Whether admitting to pay homage to Kesshia or AA or being suspected of plagiarism, Versace is not a good choice.