"Outdoor" Put Aside Hardware Products To Cater To The Needs Of Consumers.

The Chinese market is the initial process. In the current situation, whether it is enterprise or consumer is still a beginner, the road ahead is still very long.

To succeed, Chinese enterprises still need a long-term process to cultivate them. Customer Cultivate the market.

As sports and outdoor activities have gradually become a way of life, domestic sports and outdoor equipment enterprises have begun to see the trend and hot spots of the market at all times, and constantly conform to the lifestyle and needs of consumers in order to maintain the vitality of the brand. Although the outdoor market in China seems to be very hot in recent years, it has not formed a very mature and mature market like abroad. Many enterprises in the product area still need to carry out a large number of products. consumer market Nurturing the work, and earnestly starting from the needs of consumers to meet the individual needs of users, in order to wake up consumer awareness.

" outdoors When China is still known as "Sports", a Guangzhou clothing Limited company began to enter the outdoor market, but they did not have such hardware products as shoes and clothes, but started with "gadgets" such as Bracers and headscarves. For example, the patented product of their single corner scarf is custom-made according to the needs of consumers in market research. When riding, a riding friend will use a respirator or a seamless scarf to block the dust, and the respirator will not match the riding equipment. The seamless scarf is not very comfortable to use because it is a round mouth. When riding, it is prone to work and rise, so that the accumulation of the neck is obvious. It is not only hot, but also does not sweat, beauty and practicality are not enough, so they develop a single towel based on these two points.

Unicorn is just one of the company's product lines. They want to subdivide the market, including all outdoor projects such as riding, basketball, hiking, mountaineering, self driving, fishing and so on, providing soft equipment services, such as cling to the skin surface, and protect products that you can easily expose and easily overlook, such as underwear, socks, gloves, masks, headgear and so on. At present, it has withdrawn from military, riding and fishing series of soft equipment. Fishing, for instance, is just enough to start with a fishing rod. Later, stools, vests, sunshade umbrellas, and other personal protective equipment may be gradually accepted.

When "outdoor" is still known as "Sports" in China, they throw away the "SEDUCTION" of these hardware products of shoes and clothing, but choose the "outdoor" professional accessories on the basis of local geographical conditions and defects, and stand on the consumer's perspective and needs to consider. According to the needs of consumers, this basically avoids the homogenization competition of "outdoor street" in the late stage.