Wang Peiyi'S Development After High-End Customization

In 2013, Wang Peiyi's fashion show entered the fashion week of Milan, but Wang Peiyi remained steady.

He believes that the reputation of many Chinese designers has been given to the outside world, which is often higher than others.

Self standards, brand reputation and long-term planning, the success of business operations are two different things.

Now he is used to dealing with different kinds of guests. This is his biggest achievement over the years. He has also become the "red man" of the star carpet dress. He prefers to make clothes for ordinary people. "The sense of joy after the guest wears is the most satisfying thing for him."

Most of Wang Peiyi's customers turned their attention after a brand's consumption process.

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"I have seen almost all the famous brand bags of the season on those customers," Wang Peiyi said. They were the first group of people to consume luxury goods in China.

But Wang Peiyi's brand has come to a new stage.

The price of advanced customization has already turned most people out of the door, but in Wang Peiyi's studio, making a dress less than half a month, a year more, it is doomed to be small.

So Wang Peiyi made many years of customization, "brand is still stable development, but it is very difficult to have a greater breakthrough." Wang has always insisted that "clothing is not art, but merchandise, only to be bought and worn on the body to have its meaning. I do not want my clothes to enter the museum after I die."

So after 10 years of brand creation, Wang Peiyi launched her own "Alex Wang" garment line outside the "Wang Peiyi" high-end custom product line.

The target group of the clothing line is women aged 30~45. Wang Peiyi said that the woman in my clothes must care about her image, have a knowledge and pursuit of beauty, know how to enjoy life, and his clothing line is also a natural choice to cooperate with the buyer shop.

After 10 years, Wang Peiyi's studio, from the team of the first 3 people to the team of 20 now, has also straddled the process of independent designer from lonely to barbarous growth. His own brand also began to benefit from the development of the fashion environment after the accumulation of previous years.

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Wang Peiyi, graduated from the central craft Academy of Fine Arts, has many service experience of garment companies. She founded a studio in 2004 and founded the ALEX WANG.

He has designed red carpet gowns for many stars, and is skilled at using complex manual embroidery and sexy colors to deduce the feminine beauty of male perspective.

The garment product line was also developed from the original dress design.

In 2013, his first international show, 2013/2014 autumn and winter advanced clothing show, appeared in the fashion week of Milan.

The "WANG PEIYI" studio is located in the exhibition hall of the two floor studio in the North District of Apple community art museum.

Wang Peiyi wears black rimmed glasses and wears his own black long coat. In fashion circles, Wang Peiyi has often been called Miss Wang.

The WANG PEIYI customization studio was founded in 2004, where he experienced the intersection of the whole Chinese fashion change, before he was a former designer who focused on high-end custom dresses, and the young designers after him had been able to make their own clothes at the entrance.

He himself, on the tail of the previous generation of designers, also brought the pace of the advanced custom evening dress of that era, and after making 10 years' dress, he expanded to the garment line.