Process Improvement To Attract International Orders

The introduction of advanced equipment and machine substitution has not only alleviated the employment pressure of shoe manufacturers, but also improved the level of shoemaking. Pan Jianzhong said that the fancy and perforation of the upper can be made from the original handwork, because the technical level of each worker is different, which will cause different batches of shoes with different quality. At the same time, some complex upper style can not be manufactured manually. The new laser equipment has solved these problems. Pan Jianzhong said, " Machine substitution After that, more European and American customers came to order. This year, the company's order has been scheduled for October, and now the company has made preparations for next year's production.

　　 Mei Yong Said, "before making OEM processing, many are two or three line brand, more attention." Price factor The quality requirements are not high. After the upgrading of shoemaking technology, product quality and style design are even higher, attracting the attention of international brands. Now, AOKANG has received orders from some famous brands in Italy, which sell for about 3000 yuan at home.

However, the industry does not agree on whether or not Wenzhou shoes are getting warmer. Zhang Handong, President of Zhejiang Business Research Institute, said that the sharp increase in the export of shoes in Wenzhou in February was mainly due to the difference in the long holidays last year and the Spring Festival this year. The export figures for March are expected to fall. But in the long run, upgrading the quality and mechanization of the manufacturing sector can ease or even change the trend of industrial transfer to cheaper Southeast Asia.

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As a mature traditional industry, the shoemaking industry has a low entry threshold and full competition. For the large shoe enterprises with perfect marketing network and their own brands, we have made full use of network advantages and brand advantages to achieve rapid development. However, some small and medium-sized shoe enterprises without independent brands and independent marketing networks and independent development and design capabilities can only specialize in processing and production, participate in low price competition at the same level, and are forced to gradually withdraw from the market.

Compared with the sports shoes market, China's casual shoes market is still in an immature state of development, and the market potential is huge. China's casual shoe manufacturers are numerous and competitive, and the market is quite fragmented. The domestic brand structure is not yet clear, the first-line market lacks domestic brands, and domestic brands lack medium and high end brands.

The main enterprises in China's leisure shoes industry include: fast-paced Group Co., Ltd., Shishi Hao Mei Shoes Co., Ltd., Quanzhou Di Europe shoes and Garments Co., Ltd., Fujian Shishi bulls Shijia shoes and Garments Co., Ltd. (competitive enterprise selection criteria: the main production enterprises of domestic casual shoes brand, excluding business casual shoes manufacturers)

Fast rhythm Group Co., Ltd. in 2011, the business income of casual shoes was 248 million yuan, accounting for 0.26% of the industry market. 2011 fast rhythm Group Co., Ltd. sales of casual shoes declined, mainly due to: the company adjusted the proportion of casual shoes and casual wear, to achieve brand optimization, and the future sales of shoes and clothing gradually reached the 1:0.8 ratio.