Marketing Strategy Of Clothing Store

1, first of all, create a good external image of shops.

Store products display as beautiful, reasonable and obvious as possible.

Place more products in front of the doorway and in front of the pavement without affecting the city management.

At the same time, when there is nothing to do, put some music on it, and aim at the products of students.

In addition, shop operators can not be too simple in fashion, and the salesperson can be handsome and handsome.

2, to turn rigid demand into elastic demand and daily demand, so as to enhance the popularity of shops and gradually change the consumption habits and consumption routes of teachers and students, thereby promoting the sales of existing products.

1) increase impulse buying products.

Such as fashion, popular products, gifts, daily needs, impulse buying products.

Specifically, such as jewelry, special gifts, squid, milk tea and so on.

2) increase daily consumption products.

Such as: telephone bar, payment card, point card, magazine and newspaper, mobile Unicom Telecom, etc.

3) even make a tutor liaison point directly.

Free service.

Students with family education can come to sign up first.

4) use special products to drive store popularity and sales.

For example, if a neutral pen sells two pieces for another place, you sell 90 Fen. If you don't lose money, remember to put up a sign outside and write a "neutral pen 0.9 yuan each."

Seeing this sign, many people are sure to come to your store and buy something else.

This will not only promote popularity, but also drive sales of other products.

Comparatively speaking, students are more interested in new, odd, special, cheap and fashionable products.

If the product wants to go deep into the psychology of the students, it is necessary to choose from the product category and product quality and keep relatively low price.

For example:

1) stationery: one is the most practical, the most commonly used, the most affordable product; the second is to order the fashion personality stationery, this kind of price can be slightly higher; third kinds of products can be set more popular, such as the local trend block sold products, only this product can have a good sales, but also can drive the sale of other products;

2) sporting goods: basically, it can be ordered at three prices: high, medium and low prices, but try to make it cheaper than elsewhere.

3) digital products: we recommend low price products and popular brands or styles.

The ordering of such products is prudent because students usually go to places like computer city, digital monopoly and so on.

4) computer accessories: good order quality and low price.

At present, the products sold by shops are mainly retail based on paving.

It is recommended to expand publicity and sales channels in the following two ways:

1) have good relations with all classes, cadres, students' associations and schools.

Group buying for classes, groups and activities.

2) extend the publicity to the campus.

Use the bulletin boards and posting columns of school campus to post new products listed on the store.

Leave the location of the store.

Consider the use of hand painted POP.

Especially when freshmen enter school.

3) use campus network and campus BBS to publicize product types and new products.

For example, a neutral pen in XX stationery store near the school only sells 90 Fen!

For example, you can send a post: the beauty of the XX stationery store at the school gate, for example, the novelty of XX stationery store near the school.

For example, in the stationery store, you can also buy "God seven" (good-looking neutral pen) and so on.

4) "door to door business" can be used to promote students' part-time jobs on campus or vegetarian food.

Because the store is next to the school, the purchase crowd is relatively fixed.

Good service and good reputation are the key.

If you can laugh and sell things, don't be serious. If you can earn a few cents, do not earn a few cents more than any other family and lose your customers. In the next few years, you can't remember a few students. Maybe many students will know you and your shop.

Therefore, daily service attitude, product quality and relative price have become the key to word-of-mouth. If students have pleasant and satisfying shopping experience in your shop, I believe he will not care more than two steps.

If one day thinks of buying sporting goods, stationery, etc., the first thing is to think of your shop, that is a success.