Consumption Highlights Diversification Of Overseas Shopping Proportion Rising

Recently, red net has conducted a survey on "luxury consumption orientation", and the findings coincide with the above statement.

The survey shows that as the core consumer power of the luxury market, the ratio of 70 to 80% of the population is nearly 7, and their choice directly affects the market.

As the new strength army, the consumption strength of the 90% of the 30% respondents is not to be underestimated. The major brands have to cater to the preferences of these groups to make market adjustments and image changes.

Bally salesperson revealed that the brand made an early adjustment in color and design, and was loved by young consumers. Its sales share also increased.

If there is any change in consumers' choice of brand names in 2014, brand choice and shopping channels should be changed.

In the survey, only 11% of the respondents believed that Changsha's existing international brands had met the daily needs. This meant that star city people had more diversified demands for brands, and more and more people were no longer loyal to the luxury brands. 23% of the respondents were inclined to a small number of new designer brands, and 62% of the respondents preferred light luxury brands.

Before that, industry people had foreseen such a market change. In 2014, Changsha Friendship Store tried to introduce young luxury brand MCM, which was popular among young people. According to the responsible person, the first month volume of the brand has exceeded 1 million, and Changsha's light luxury market can be seen.

"The price of the domestic cabinet is not beautiful enough,

Worried about fake goods, now many things are looking for friends abroad.

"

With the significant increase in overseas travel opportunities, overseas purchases have become more efficient. Qian Qian, who is an international celebrity, has finally locked out the purchase of goods that can buy genuine goods and buy affordable goods.

Similarly, it is also a new consumer choice for most post-1980s international brands.

According to the survey, the number of people who choose to purchase environmental goods has exceeded 13% of the shoppers.

According to the bain report, despite the negative growth in the mainland's luxury goods market, luxury consumption in mainland China has increased by 9% over the global luxury market.

Some people predict that overseas consumption will continue to grow, and the consumption of overseas consumers from mainland China and Hongkong is expected to increase by 50% and 38% respectively this year.

"The winner will get the world, the future."

It will be more satisfied with consumer demand. "

Yu Yang said there was still room for Changsha's luxury market, but it should be followed by consumer habits.

Enhancing the sense of dependence on brands has become the consensus of major international brands. By changing designers, re positioning the market and lowering their status, the viscosity of high-end customers will be enhanced, and the product line can be expanded to attract younger customers.

In March, the United States and the US held the 2015 spring show. Compared with the VIP admission in 2014, the show on the open two floor promenade became more popular.

In addition, from the design of the major brands, the popularity of young people has been highlighted. The 2015 spring and summer series of LouisVuitton women's bags no longer maintain the original high profile, which makes the retro and concise glow most vividly, and Burberry2015 spring and summer also bid farewell to the grid embrace color.

Accordingly, Changsha's major high-end stores are also making adjustments.

Ren Xitao, Minister of marketing of Hisense Plaza, also had to admit that the domestic market of all first-line brands had slowed down, and the layout would be reconsidered. Hisense square did not rule out the proportion of light luxury brands during the investment season.

Similarly, in order to cater to the market demand, the two stores of the Plaza, such as the pportation Plaza, are also making such a market reaction, providing one-to-one marketing services, introducing City duty-free shops, improving services, enhancing the viscosity of old customers, and attracting ordinary consumers.