The Products You Don'T Know Are Not So Good Inside, But They Are "Fake."

In the event of the imported clothing quality gate incident exposed by CCTV 315 evening, we noticed that many well-known clothing brand's sub lines, such as ARMANI's subordinate line brand EMPORIO ARMANI, GAP's O

Other factors such as color fastness, pH value, formaldehyde and azobenzene fail to be listed. Direct clothing can cause itch, allergy, dermatitis, and so on. The children whose immune system has not yet developed well are more dangerous.

So what's the difference between these international brands and the main line products?

As early as 1981, Giorgio Armani created a sub line brand Emporio Armani.

Subsequently, a number of fashion brands launched the corresponding sub line.

From then on, luxury brands are no longer expected.

They generally use the reputation of the main line to provide more choices for consumers who are young and cannot buy the main line brand.

Reporters found in the outlets of MAXMARA outlets in the outskirts of Losangeles, the main line MAXMARA's down coat is still over eight thousand yuan discount, while the same line of brand MAXMARA WEEKEND, the same type of down coats coat only needs more than two thousand yuan RMB. When buying, salesmen do not specifically remind customers of the two brands, but in fact, they are not the same.

The price is close to the people, which means that a series of production costs such as fabric and labor must be lowered.

"Besides the main brand Giorgio Armani, Armani is mainly produced in Italy, and its subordinate line brands are produced in China, Southeast Asian countries and the three world countries. The production level is far different from that of the first line brands."

Yang Dayun, the president of UTA's International Fashion Management Group, said in a previous interview with the media.

Reporters learned that in addition to

Most of the luxury brand clothing accessory lines sold in China are processed on behalf of the mainland.

In order to save the production cost of these sub line brands, it is understood that the price of the same products can be more than ten times before and after the OEM.

"Last year, the export value of clothing products in China was about US $180 billion, of which more than 80%, or even 90%, were the brands of foreign manufacturers who had been processing garments."

A person in charge of the China Textile Import and Export Chamber of Commerce said in an interview with reporters that in recent years after the financial crisis, despite the fact that domestic garment enterprises are seeking pformation and trying to get rid of the dependence on processing, the share of garment processing industry is actually increasing.

"Although we have received less processing orders from Western European countries and the United States at present, the proportion of the total processed garments in the world increased from 33% to 37% last year, and the actual share is still increasing, mainly because of the low end of the list, and the processing of brand clothing has not changed much. We mainly provide semi-finished products."

The official said, "it can be said that the brand clothing currently bought in China is basically made in China."

According to the responsible person, the biggest problem of domestic garment enterprises is brand building. According to him, there are about 500 enterprises in China engaged in brand clothing management, but not many of them are doing well.

"There are only dozens of enterprises that really go out.

Most of them are domestic trade, because they can't sell prices abroad. "