Shopkeepers Precise Purchase Must Be "Dual Fit".

How to manage the business is closely related to the positioning of goods and the view of purchase.

To do a good clothing store, besides having a good sales method, the most important thing is to "understand" the purchase.

This "understanding" contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and body characteristics of the store.

It is necessary to refine the eye of a pair of goods.

This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Clothing store operators will face all kinds of puzzles when they come in, such as choosing their favorite style, insisting on their taste, or should they choose the more fashionable products? Are they listening to the suggestion of wholesalers selling a certain style, or just picking their favorite colors? Are they buying goods in the nearby wholesale market, or in the more famous market in the field? These problems, from the beginning of the business, always test the investors of the shops. They seem to have entered a great labyrinth. Every exit seems to have hope, and each exit is as good as the future.

For some experienced shopkeepers, they usually purchase the following three points:

First, grasp the local market: what new varieties have emerged?

What is the trend? How much is the stock? What is the price increase? What is the purchasing power? Generally speaking, there is a good idea.

The two is to prepare the required cargo plan, of course, in the process of purchase, it can also be changed.

Three, when purchasing, first turn to the market, compare the prices of the various markets and wholesalers, because the wholesale of clothing "fleeing" is very much, often a market of 20 yuan of goods, in another market, 15 yuan can be obtained, so we must compare, and then proceed to implement the purchase.

Related links:

When the commodity is changing season, the main task of store display is to spread the following three information to customers.

1. the consumption season will change (indicating that customers may need seasonal clothing).

2. brand new products to the store (recommended theme goods Series).

3. consumption trends (fashion styles / fabrics / colors / theme design / style consumption trends) will be popular in the new season.

Commodity display is divided into window display and freight yard display in the conventional physical area division. These two basic design areas undertake different missions in the season changing period, and there is a relationship of undertaking and interaction.

Among them, the main purpose of window display is to pmit one-way information, while the display of goods yard is mainly the purchase of customers.

If the task of store season display is divided into two parts, window and freight yard, the two will have different functions.

Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.

Trend oriented businesses can often pmit seasonal information faster than natural time.

The influence of seasonal changes on human basic social behavior has been getting smaller and smaller. However, the season's influence on clothing retailing time is still significant.

Designers and buyers of fashion Brand Company still keep their schedules in season.

In the leading fashion companies, brand managers, designers and buyers will still arrange work plans on the basis of seasons. The visual image Department will first consider seasonal time factors in developing visual merchandising plans.