Display: Progress And Pain In Reality

After several years of development, clothing Display is not only becoming more and more important in the industry, but also a weapon for the terminal to expand the market and promote the brand. In the minds of many young people, it has also become a fashion profession.

But how much do people know about display? "We dare not say 100% to understand, because its development changes with the development of the times. Moreover, the rise of its origins is not in China, and its history is too short in China. Gao Yuan said.

It is precisely because the display in the domestic history is too short, no matter from individual to business understanding of it is not enough, in reality, because of the display of misunderstandings and pain, is not in the minority.

The most direct feeling of pain comes from the practitioners and employees of the exhibition.

Display designer, a new career that many young people admire, is shining on the top of fashion. Reporters have seen dozens of students in a display training class. When they are receiving training, most people have good expectations for the career of display designer. In their eyes, this is a work free, fashionable dance, and can fully display their creativity and display their talents. In the subsequent work, physical labor and mental labor, salary and expectations are too far away from the reality. A few months later, a small number of the students were still engaged in related work, and others turned to him.

In fact, in reality, there are many such distressed display designers. They often complain that their talents are not fully applied, and there are many designers who are self mockery of their work. In fact, in the display work, the hands-on is an indispensable one. When the display designer enters the early stage of the enterprise, he inevitably becomes a porter and a clothing worker. When the salesperson and display team are gradually mature, the display designer can get rid of the heavy manual labor and put more energy on display management.

Many people think that display work is easy or hard but rewarding. However, it is understood that many display designers believe that their salaries are not high, and some people will also use personal time to privately serve other institutions. Although there are also some highly skilled or experienced display designers, there is a great gap between psychology and reality. Display talents Switch to other industries.

Those who can persist have other difficulties. at present display Although it has been attached importance to by brand enterprises, the status of display designers in enterprises has not been equal to other departments. There is also a lack of communication between the display staff and other departments of the company. The company thinks that the level of display designers is not high enough, and the designers do not think that the company can understand themselves. "This is just like the running in between designers and enterprises. Liu Yang didn't come out in YOUNGOR for a long time. We can't say that Liu Yang can't do it, nor can we say that YOUNGOR's boss can't do it, but they can't run to a meeting point." Yuan Ze said that although he thought that this is a relatively normal situation, he also admitted that the display designers and enterprises could hardly accept each other due to different knowledge of display and other aspects, which also seriously affected the smooth progress of display work.

The company also has a headache for display designers themselves. Although there are already a large number of display workers in the industry, these people differ in level and experience ability. Enterprises are not comfortable with newcomers, and are burdened with the burden of senior managers.

At present, some visionary clothing enterprises are building a benign interactive working mode. Display designers and fashion designers and shop designers communicate with each other when designing products and designing shops, so that garment designers can understand the display and allow the display designers to participate in the interior planning of the store, hoping to solve the narrowing of display work from the source, and the separation of the theme and design theme of the display.