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Looking For Innovative Points In Brand Clothing Promotion Activities

2015/1/30 20:09:00 47

Brand ClothingPromotionMarketing Strategy

Promotion is a good weapon for us to fight in the market, and also a magic weapon for us to open up in the market.

At this stage, many brands will use the means of promotion in the process of opening up the market, and many businesses are paying more and more attention to the power of promotion in the modern business war.

Under such circumstances, it is necessary to improve the sales promotion system and promotion method.

In modern commercial competition, there is no denying that there are more places where there is no repetition of new ideas.

Under such circumstances, consumers gradually become disgusted with modern marketing methods, and there is a reverse psychology of good goods without promotion.

In the recent historical period, due to the major brands

Terminal competition

The aggravation of sales promotion and the aging and non renewal of marketing means have promoted the original value of sales promotion.

So now

Sales promotion

It can be said that there is basically no novelty. This also sounded the alarm for the modern promotion methods and ideas. In the future, how to improve and develop sales promotion methods and system, better play the effectiveness of sales promotion, and create a comprehensive promotion market in the new era, this is a major issue for us businessmen to face in the future.

Generally speaking, there are many ways of promotion, for example, it is like a gift in the purchase, a discount on clothes, joint promotions by other businesses, special promotion of theme, purchase of bonus points and so on.

At this stage, there are many advantages of sales promotion, but there is no denying that there are many shortcomings.

At present, the promotion means of business have reached the bottleneck stage, and it is difficult to be outstanding.

innovate

As a result, how to make rational use of these limited sales promotion methods has become a problem we need to solve now.

The use of T stage showcase to give full play to the specific advantages of fashion models, and give full play to the role of brand image spokesperson is an important means and marketing strategy to establish brand image and bring business opportunities.

In the immature stage of the market, the appealing spokesperson can actively expand the influence and market share of the brand and spread the brand reputation, so the star becomes the most appropriate choice.

The clothing industry has a strong guerrilla character and randomness in holiday promotion.

If there is a lack of systematic promotion methods, the resultant force can not be formed, so that consumers can not understand the continuity and unity of the brand.

The purpose of festival promotion.

The purpose of holiday promotion is usually for sales, but not only that.

Some businesses recommend new products to consumers during festivals, and often promote sales with old products.

For example, when a famous clothing brand launches the city Department, it will be bound with the sports and leisure department.

Of course, we can also use the main old product as a form of gift.

The key is to understand the purpose. Only in this way, holiday promotion will get twice the result with half the effort.


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