Margo Leite Is Staying In Xiangyang, Hubei.

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Pu Xin - Shangdong County Fifth Avenue commercial development first luxury collection shop - Margo Leite grand opening.

It is understood that the store's sales brands include Armani, Gucci, Burberry, Chanel, Dior, Prada, Miao MIU, Prada, and so on, and more than 10 kinds of European first-line products, including perfume, fashion, shoes, accessories, watches and many other categories.

Among them,

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The collection store is located in Shangdong County, and the boutique shopping links have been added, so that owners of Shangdong County who live here can enjoy the comprehensive experience of "eating, living, traveling, shopping and entertainment".

At the same time, this is also in line with the high-end appeal of Upper East County itself, which can better reflect the consumption taste of the city of Xiangyang.

In addition, Fifth Avenue has introduced many kinds of high quality formats such as ink and wash, foot shop and perfect store. The opening of Ma Ge Rett opened the prologue to prosperity business of Pu Xin Shang Dong county, bringing high quality business atmosphere to owners.

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The two figures are enough to show how weak the traditional retail industry is.

Fan Junhao, a researcher at CICC, said in January 15, 2015 that sales of the 50 largest retail sales in 2014 dropped by 0.7% compared to the same period last year, and that the number of stores in 50 key large-scale retail enterprises decreased by 11.6% compared with that of last year, a decrease of 5.5 percentage points compared with that in 2013.

Contrary to traditional retail businesses, orter began to rise in a second tier city in recent years.

Oteri J is a pliteration of Outlets, a shopping center consisting of stores that sell famous brands over the seasons, shelves and yards.

Wang Qian cites data from Roland Begg's strategy consulting firms, noting that there are about 40 outlets in China. But according to the standards of overseas outlets, such as single store area, single store sales and the proportion of second tier brands, there are only more than 10 outlets in the strict sense of China.

From the perspective of Oteri J's development in Europe and America, there is still much room for its growth.

L capital and Huaping investment are optimistic about Oteri J's development in China, but Huang Han and Wang Qian believe that some domestic outlets are not professional enough, for example, some are operated by real estate developers. Two investors have doubts about whether the developers can successfully operate orlies.

In the end, they valued the sand boat as the industry leader and Xu Rongcan and team with more retail experience.

Xu Rongcan went to university in Chongqing. After graduation, he started business in Chongqing. From the very beginning, he became a well-known brand agent. In the 90s of last century, he introduced the first-line brands such as Armani and Givenchy to Chongqing. During the rush hour, he represented 18 famous international brands at one time. Later, he founded the women's clothing brand himself.

Xu, after many visits to Italy's Ortles, finally decided in 2006 to become China's own outlets.

In the end, Chongqing's Western outlets opened in 2008.

Xu Rongcan jokes that his past experience has helped enormously to make Ortles: many of the international first-line brands have cultivated his fashionable tentacles, and he was once rated as "Mr. Chongqing"; and the experience of making women's clothing has made him aware of the "pain points" of branding, and "making brands knows how hard it is to deal with the tail goods of clothing manufacturers".

Xu Rongcan chose Huaping investment and L capital, and valued more than just the financial strength of both.

"Hua Ping is very valuable to us in the operation of commercial real estate, and LVMH group is the initiator of luxury goods.

After introducing them, the structure and composition of our shareholders are very different. We hope that the three parties will bring the industry to a whole new height.

Wang Qian said that Hua Ping's investment in China's commercial real estate layout is quite wide: Hua Ping investment has cooperated with Huarun group to invest in ShoppingMall, together with its investment star Hongmei Kai Long, making shopping centers in the two or three tier cities; Huaping investment even invested in the wholesale market of Beijing animal farm.

Huang Han particularly indicated that L capital 80% funds were raised for external purposes, and L capital was independently operated as a fund. Therefore, this investment behavior does not represent the strategic behavior of LVMH group. However, because L capital has group background and resources, it will certainly help sand boat holdings to expand channels and introduce brands.

After Hua Ping and L joined the capital, Xu Rongcan was still the absolute majority shareholder of Sha boat holdings; Huaping investment successively invested in A and B rounds as the second largest shareholder; L capital was the leading shareholder in the B round, but now it is the third largest shareholder.

Xu Rongcan said that he was preparing for a large number of equity and option incentives for executives and core middle-level managers of Sha boat holdings.

Huang Han Ji and Wang Qian are reluctant to talk more about specific financing details.

Wang Qian mentioned that hundreds of millions of dollars of investment, the first batch of one hundred million U.S. dollars, followed by the funding of structural arrangements, but there are not many additional conditions.