Help Apparel Franchisee Choose Brand

There are more and more people in clothing stores, and there are more and more clothing brands on the market. Different brands, different positioning, different conditions of joining, and so on, have made many entrepreneurs unable to start when they choose to join the brand.

The key elements are analyzed to help franchisees to correct the misunderstanding of choosing a garment venture project and solve the problems encountered in opening up stores.

At present, many garment entrepreneurs are only interested in the advantages of this project, but have not evaluated the development prospect of this project from a long-term perspective.

The two must be indivisible.

Implementation of project advantages

The advantages of the project vary from one to another.

It is necessary to understand the advantages that can really be implemented in all kinds of publicity, not necessarily good publicity is good, the specific embodiment of the advantages are logically related.

If only one-sided pursuit of the low cost of joining, then the services they can get will not be guaranteed.

Franchisees should be good at seeing the nature of their footing from publicity. Whether or not there is a successful entity store is one of the important criteria for assessment.

Project prospects can be expected

The discrimination between the project and the industry can not rely solely on the unilateral exaggeration of the network channel.

So how can the franchisee go to the enterprise to understand the future of the project? Here are seven key points to help the franchisee choose the brand and understand the situation of the target customers.

1, understand the market demand and acceptance level of this investment project in recent years.

2.

To join, we need to know the prediction of the target business for the next 3 years.

3, a key factor in the clothing store is the target customer group.

(determine the target customer group of the product or service in the target shop area and the percentage of the total number).

4, understand whether the product or service is different from other products.

It has its own brand characteristics.

5, the competition between the franchising system of the product or service and the independent shop.

6, understand consumers' quality assessment of the products or services sold by the franchised store.

Although it is difficult to be objective to evaluate the product even though it will not completely determine the quality of the product, it can refer to the general consumers, relatives or friends or their own judgment, and make a five level classification of the overall quality of the product.

7, joining the brand's popularity or exposure.

Franchise process is in mind.

Many franchisees are lack of related shop experience because they are the first fashion entrepreneurs.

Therefore, if the franchisee avoids entering the misunderstanding of clothing business, we must grasp the basic process of normal joining.

Similarly, before joining the brand, it is necessary to cooperate in the following 5 steps: "online consultation / telephone communication - preliminary negotiation / field visits - franchisee qualification certification and project matching - deep negotiation - signing contracts".

Both sides have responsibilities for enterprises and franchisees, and also improve the chances of successful entrepreneurs.

In short, clothing affiliate has the knack of choosing the right item.