Ascot Chang Shi Ge Senior Menswear Custom Brand Conference Held In Xiamen

Ascot Chang poetry Pavilion, which has more than 60 years of brand history. Men's wear The customized brand press conference opened in Xiamen's Kempinski Hotel. The simple and fashionable conference site layout highlights the classic of the brand and the high pursuit of life taste.

The conference opened in the elegant style of gentleman dance. The beautiful creative sand painting perfectly illustrated the brand development of the Ascot Chang Pavilion for 60 years. Bow At the climax of the conference, the Ascot Chang poetry Pavilion officially entered Xiamen.

It is reported that Ascot Chang Shi Ge has been custom-made for politicians and many stars, including former US President George W. Bush, Hollywood superstar Leonado, Hongkong rich Li Jiacheng and Hongkong superstar Andy Lau. It has a history of 60 years. Its first store in the island has also opened up a new era of advanced customization in Xiamen.

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Once, BELLE electric business is one of the most successful cases of traditional enterprises entering the electricity supplier.

At that time, BELLE international, which already had thousands of physical stores, was one of the traditional retail enterprises who had an early layout of e-commerce channels, and was also the first Tmall to enter the business. In the early days, while distributing online, BELLE sold BELLE's brand products mainly through the independent B2C website.

In July 2011, BELLE launched a new independent shoe and clothing B2C shopping mall online shopping mall. It was at the peak of the development of the three party footwear vertical electric business at the time, such as Le Tao, hi Le, and so on. After the excellent purchase, BELLE ranked the top three of the footwear B2C in terms of its capital and source advantage. Xie Yunli, the head of BELLE electricity supplier and the founder of Tao Xiu net, announced that BELLE would invest 2 billion yuan to develop an independent mall and make a move that shocked the industry: monopolize BELLE's brand shoes online and cut off the supply of other footwear B2C.

With the conversion rate higher than peers, in 2013, excellent purchase completed 1 billion 100 million yuan sales, becoming the largest footwear online shopping platform in China. In the same year, the excellent purchase was renamed the excellent buy Fashion Mall, transformed to the fashion electric business, and began to expand from footwear to clothing and clothing category, introducing DKNY, Tommy, CK, Guess and other international brands, becoming one of the largest fashion suppliers in China. But in the middle of this year, the excellent purchase network has undergone significant personnel changes. The general manager of the former BELLE electricity supplier, Xie Yunli, senior vice president of excellent purchase network and COO Zhang Xiaojun resigned, which cast a shadow over the next development of BELLE's electricity supplier.

In the first half of 2014, INNET launched its own brand sports shoes, which featured the functional sports products. The annual sales volume of excellent purchase has not yet been announced, but it has been announced that the target of over 50% of the previous year's sales has been reached. It is estimated that at least 1 billion 650 million yuan will be completed. This achievement, BELLE international chief executive Sheng Bai Jiao's evaluation is: "as for the excellent purchase network, this year (2014) year can maintain a certain growth rate, the loss has further narrowed."

Mo Daiqing, senior analyst at the China Electronic Commerce Research Center, said that loss or profit is not the only criterion to evaluate the quality of an enterprise's electricity supplier business, because most of the current electricity supplier enterprises are losing money, as long as such losses are strategic. What the industry is more concerned about is what strategic losses have made for future profits and how long the profit cycle will take. The problem of BELLE's electricity supplier is that it still can't see clearly its future business mode and the strategic transformation for profit.