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Pick Lots And Storefronts.

2014/12/5 15:49:00 13

LotStorefrontMarketing

   Grasp " passenger flow "Money flow" principle.

In the busy streets and bustling areas, the probability of success is often higher than that of ordinary areas, because the endless stream of people is a potential source of tourists, as long as you are there. Sale Products or services can meet the needs of consumers, and they will have good performance.

There are many areas with larger traffic volume: 1. The commercial center of the town (that is what we usually call "downtown"); (2) the vicinity of the station (including railway station, long-distance bus station, passenger ferry terminal, starting point and terminal station of the bus); (3) the hospital gate (with a large hospital with a large inpatient department); 4. School gate; 5. Vigorous tourist attractions; 6. The gate of the large wholesale market.

   Use " Shop duo long Effect "

We may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often sending flower basket bouquet to customers and friends. She said that except for a special hurry, she would probably buy flowers near a flower shop. Most of the time she went to the stadium road to buy it, because there were more florists, a wide variety of colors, and a larger choice; in Jiangmou, a college teacher, she always liked to buy clothes at Dongpo Road, Wulin Road and other clothing store intensive places. She thought that besides shops, there were more than three shops, and it was easier to start prices.

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be easy to expand, and to form a "professional Street". The business will be easier to do than single handedly.

   Attention should be given to measures.

The choice of business location is closely related to the business content and potential customers. Different industries have different characteristics and consumption objects. The prime location is not the only choice. Some shops open in the downtown area rather than in some relatively remote areas, such as selling small shops of salt, vinegar, and vinegar. The business in the residential area must be better than that in the downtown area.

Therefore, we must determine the best store location according to the different business and project, and choose the right store. It is not the more busy place, the better, the key is to do it.

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