Three Core Indicators To Consider New Shopping Malls "Popularity Index"

Supported by the Chongqing Municipal Commerce Commission, the "2014 Chongqing shopping and gourmet consumption Festival, the most desirable new shopping malls in the year" sponsored by Chongqing daily and Chongqing Retailers Association has been widely concerned since its launch.

According to statistics, there are more than 20 shopping centers in the form of self recommendation, industry associations recommended in the form of participation in activities.

According to the organizing committee, in order to evaluate the shopping malls more professionally and scientifically, the organizing committee has issued a selection standard recently. The standard will focus on the three core indicators of innovative consumption mode, new service function and commodity operation capability.

According to the standard, as the most desirable new shopping mall in the year, we should break through the traditional consumption mode, pform traditional circulation with modern information technology, and actively innovate the mode of retail consumption, so as to provide new ideas for pformation and development for the industry.

In recent years, due to

With the rapid development of the platform, many physical retail enterprises have become consumers' "fitting rooms", and the innovative consumption mode has become a pressing problem for retail enterprises.

In the participating enterprises, the first cross border electricity supplier experience shop in our city, which is built by heavy shares, "century SHOW" is one of the most representative shopping centers in traditional retail pformation and pformation.

According to the relevant person in charge of SHOW in the 21st century, the shopping mall adopts the "O2O mode" to shop in the form of "online paction and offline experience", and consumers can try it on in the mall. After the choice is completed, payment can only be made through the "Century Shopping" order of the commercial electricity supplier, which can be mailed to the home by the century, and can be arrived in the city within 1 days.

These new consumption patterns not only give play to the experiential advantages of physical retailers, but also enable consumers to feel the convenience brought by the Internet.

How can we maximize the advantage of physical retail and make consumers more willing to stay in shopping malls? According to the standard requirements, the new shopping malls that should be expected for the year should work hard on "people and". Enterprises should not only innovate the service function, but also become a "service consultant" for consumers, and should serve as a service center for customers to provide consulting and value-added services.

It is understood that the Eastern Department store, which is about to open in January 2015, has spent a lot of efforts in building its service functions.

"Shopping malls will not only provide professional training to salesmen, improve their service level, but also introduce a series of high-tech intelligent services, such as the magic mirror, somatosensory interactive windows, human-machine interaction system and other high-tech equipment in the Oriental Department store."

Dongfang department store planning department responsible person said that the new shopping mall "new" is more for consumers to bring new vision, new experience, shopping malls continue to expand and innovate service functions, but also for future retail consumption mode of exploration.

Emphasizing commodity management ability

Nowadays, many retail businesses are just shopping malls, not commodities, but the functions of shopping malls will eventually return to the origin of commodity trading.

As the most desirable new shopping mall in the year, we must have a strong ability to manage commodities. Shopping malls should focus on self-employed goods and private brands, and build a reasonable combination of commodities through long-term research on consumer behavior, psychology and aspirations of target consumer groups.

In this election hall, there are also some shopping malls with distinctive merchandise characteristics.

The Bishan based sand boat, orlies, operates mainly international brand discount stores. It not only introduces European buyers' stores, but also sells nearly 70% brand stores directly to the shopping malls, so that both the price and quality of goods can get the biggest concessions and guarantees.

Li Yunyang, Secretary General of the city Retailers Association, believes that the Internet has now been pparent to commodity information, and only by directly cooperating with manufacturers and eliminating the links of intermediate suppliers can retailers really bring the best quality and inexpensive products to consumers.