To Please 10000 Fans Is Better Than 100 KOL Services.

The same value of 10 yuan gift, to a tall user, people may not feel a bit, but for a cock wire users, he may be like picking up a big cheap, just like a friend circle.

"Ah, the owner of this shop is not bad, but also sent a very exquisite gift, ha, Da Mo da."

We once served a customer who wanted to be a smart home. The boss came up and said that we should do the middle and high-end crowd through the Internet.

My advice to him is that the biggest advantage of the Internet is to be able to reach customers quickly and at low cost. However, the success of using Internet has always been the focus of many people who are positioned on the cock wire group.

The most important reason is the low cost of touching the cock wire, the sharing of love, the rational and rigorous knowledge of the tall people, the high cost of moving, and little sharing.

Later, the boss adjusted the position in this way, and the effect was obvious.

That's the reason.

The design of word of mouth needs more.

However, from the perspective of ROI management, the choice of your KOL is meticulous "service", far more than the general investment.

You can invest 100 yuan on the 100 KOL by investing 1 yuan on the average of 10000 fans.

The 100 is that there are many options for KOL to exceed expectations.

It further detonated the word of mouth.

In the screening of KOL, each brand needs to establish Knowhow of each brand. There is no invariable standard.

1, cock wire users than tall users

ROI high;

2, female users have higher ROI than men.

3, younger than the older word of mouth ROI high;

4, chatting is less than word ROI; (such as Taobao shopping, customer service can be found in Wangwang communication.

In addition, micro-blog loves to share the circle of friends, it can also be used as a criterion of judgement.

5. The ROI of social work type (Meng Mei Zi) is higher than that of research work (program ape and siege lion).

6, fans more than fans less oral ROI high (this is not nonsense, you will ask me how to know how much fans I communicate with, in fact, there are some intentions, you can find that many people's Wangwang ID, consistent with sina micro-blog name, if you have the intention to search this......

Hey, the Internet lacks data. What's missing is the mind of discovering and digging data.

This standard can also be summed up a lot, if you want to, you can extend it again.