Outdoor Brand Marketing Will Diversify In The Future

Here world

Xiaobian network to introduce to you is the pformation of outdoor brand marketing mode, and will enter diversified marketing in the future.

Precision marketing is a hot topic in the industry in recent years. In order to achieve accuracy, the brand owners really paid a lot of attention.

Together with Xiaobian, we can see the pformation of outdoor brand marketing mode for more than ten years.

Stage 1: 2002-2007 years

Competition and commonweal marketing stage: brand grab advantage resources boost marketing

Marketing events

Outdoor brand

The first stage of marketing is dominated by sports events and public welfare marketing. Most brands start their brand marketing at the very beginning.

However, with the rise of brand spontaneous activities and the continuous maturity of outdoor brand marketing, large scale strategic marketing activities of outdoor brands begin to occupy the mainstream and become the topic center.

The second stage: 2008-2011 years.

Brand spontaneous activity sprout and development annual activities and large-scale strategic marketing activities.

Marketing events

The second stage of outdoor brand marketing is mainly spontaneous activity and annual activity marketing, which is in line with the needs of brand strategy positioning.

Self planning, organizing and executing marketing activities are planned from the very beginning, based on the premise of their brand attributes, cultural core and market positioning. Compared with sponsorship marketing sponsored by the third party organizations, the choice is more initiative, flexible and effective.

The third stage: 2012-2014 years.

More and more brands are launching the most enriching stage of large-scale strategic marketing activities.

Marketing events

In the first stage of outdoor market development, professional consumers buy specialized products (targeted consumption) for their professional activities. The second stage, the consumer market in the outdoor Enlightenment period, they are more of the consumer's recognition and longing for the new way of life, and then ignore the product itself (followed by popularity); however, in the third stage, individualism is becoming more and more obvious, people begin to pursue individuality in all aspects, and the brand begins to return to the most original true value, that is, the product value (personality), so it enters a more word-of-mouth era.

The future: entering the diversified marketing mode

Forecast the future will be diversified

In the age of mode, we can achieve the three-dimensional coverage of the audience, but the premise is that we must conform to the brand's tonality and product positioning, and have a distinctive brand style.

Only in this way can we achieve two main points: one is to go out of the route with its own characteristics and to avoid thousands of people; on the other hand, to build up brand barriers and achieve rapid breakout with the real sense of differentiation.