The United States Is Pushing The "Child" Market For The First Time In Five Years.

Vice President Liu Yi said recently that the company will increase the promotion of children's wear brand and strive to enter the first group of children's wear sales in 3-5 years.

At present, China's children's clothing brand sales are above 1 billion.

In October 18th, the company held the 2015 summer new product conference of MooMoo children's wear and the "nine Meng Bao one mother" Cooperation Conference.

Liu Yi pointed out at the meeting that the development of children's wear brands has become a key strategy of the company. At present, hundreds of billions of children's clothing market in China is extremely dispersed. The company has obviously increased the market of children's wear this year.

According to the briefing, Mei Bang dress participated in the nine Meng Bao a ma.

The production is a first child interactive program in China, focusing on inspiring children's imagination and matching MooMoo's positioning.

After two years of MooMoo development, the following companies will further increase their brand promotion efforts, not simply naming them, but using columns and scenes to convey the brand image in depth, and adopt more new media channels to implement cross-border cooperation.

Liu Yi said that children's clothing has made rapid growth in the company's recent orders, of which MooMoo orders will increase by over 200% this autumn.

The Mini Moomoo for the 1-4 year old baby market is now on trial online, and will mature offline when the time is ripe.

The company is creating the online and offline full channel mode of MI Xi Di and MooMoo two children's wear brands.

MooMoo is more popular and cheaper than Mi Di Di.

At present,

The leading brands of children's wear market are Barbara, Annell and Parker lane. Three brands converge on customer groups. Among them, Barbara and ANN are both aiming at the 0-12 year old children's market, and have recently been developing 0-36 months of baby market.

Barbara's current terminal retail sales exceed 5 billion yuan, and the market share of domestic children's clothing is the first.