A Discount In The Clothing Market

Reporters yesterday in Zhongshan Road, Ma Dao Street, a number of clothing stores to see that the fall of new products have already come to the cabinet, have been 20 percent off, 15% off discount sales, but really interested in buying not many customers.

"Clothing sales are to see the weather to eat, the temperature is so high, who is rushing to buy autumn clothes!"

The boss told the reporter.

It is understood that Kaifeng's autumn is very short, in order to attract consumers, new clothes in autumn will have to sell at a discount.

Reporters visited the clothing market to learn that in recent years, with the people

Transfer from shopping mall to Internet.

Sales are on the decline.

Whether they are clothing stores, clothing stores or clothing counters of large shopping malls, operators feel the difficulty of clothing sales in physical stores.

"We will not work till the end of this year!" several operators told reporters.

The manager of a shopping mall told reporters: "now young people's shopping habits have been pferred to the Internet, leaving no home, and the keyboard has been knocked off the Internet.

In recent years, sales of shopping malls have dropped rapidly and sales of clothing have dropped the most.

Reporters visited a shopping website's clothing board to see that the promotion of many brands is very strong, and some even sell 90 percent off.

"My clothes were bought online, and I haven't been to the mall for a long time.

Even if you see a good clothes in a shopping mall, you use your mobile phone to take the product number and go home to buy it online.

The clothing store on the street has become my fitting room. "

Xiao Zhang told reporters.

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The luggage and bag industry is one of the three traditional pillar industries in Pinghu. It has formed a relatively perfect industrial chain for luggage manufacturing, fabrics, tie bars, thread making, ribbon weaving, steel frame printing and so on. At present, there are more than 1000 supporting manufacturers and luggage sales enterprises, with an annual output value of more than 6 billion yuan.

Pinghu is one of China's three largest production bases for luggage and bags, or the capital of travel bags.

Pinghu bags, which rely mainly on foreign trade orders, are still stuck in the extensive development mode dominated by OEM.

Although Pinghu's rookie group, Ai Wei, Ginza and other luggage enterprises have been actively creating brands in recent years, they have been expanding the brand domestic sales channels through stores, mobile e-commerce and other platforms. But overall, the R & D and brand promotion capabilities of Pinghu bags are not strong enough.

To this end, as an important platform to promote the overall pformation of luggage and bags in Pinghu, Pinghu international luggage city was officially opened in June 2011, and has also become a key recommendation for watermelon festival. This year is no exception. The city of luggage and luggage has not yet been delivered, and a small scale luggage Expo has been held on the square.

Will international luggage city become the second Pinghu clothing city? Everything seems to be uncertain now.

However, Shi Jihong, chairman of the investment group, is full of confidence.

"International luggage city" is a trading platform for all industrial chains of bags. It is a new type of trading market. Our customers are different from the leather city of Haining. We have to face buyers from East China and even the whole country instead of scattered consumers.

Shi Jihong hopes to use the international luggage city to create "leather in Haining, bags and bags in Pinghu" goal, built in the year after the paction volume of more than 10 billion.

In Jiaxing, the most worrying thing is that the professional market does not pay much attention to the late management, so there are many specialized markets that are closed, such as the fastener city of sea salt, the shoe leather city of Tongxiang and so on.

However, Shi Ji Hung stressed that the international luggage city is not a commercial real estate, but also a platform for the luggage industry.

Why should he build an international luggage city? He said he saw the soft rib of the development of luggage in Pinghu: homogenization existed in the industry, and the reasons for homogenization were closely related to the lack of raw materials market for producing other types of bags in Pinghu.