Clothing Heavy Creativity Business To Grab The Market

As a strong town of leisure clothing industry in Shaxi, "leisure clothing" has always been an eye - catching card of Shaxi.

But in recent years, as the market is changing rapidly, labor costs are rising and the overall profits of the industry are declining, the traditional production and sales mode makes Shaxi's traditional clothing industry face a big challenge. The pformation and upgrading of industry has become an urgent task for the town government and clothing enterprises.

Shaxi is taking the "cultural creativity", "design research and development" and "e-commerce" as the starting point to promote the pformation and upgrading of the garment industry.

Facing the problems of low industrial chain, low technology content, lack of independent brand and lack of high technology talents in Shaxi garment industry, in order to upgrade the core competitiveness of garment industry and speed up the pformation and upgrading of industries, Shaxi town applies the concept of cultural creativity to build a new industrial body, and extends the brand value of China's casual wear town in the light of "politics, industry, learning and research". Shaxi started the creative and R & D City Project of China's casual wear last year.

In response to the need for pformation and upgrading of the garment industry in Shaxi, the creative R & D city will set up several public service platforms, involving e-commerce, design and research, textile inspection and designer training.

At the same time, we will also build exhibition centers, comprehensive shopping malls and headquarters economic buildings.

Those SMEs who can not afford designers or professional brand planning teams can get professional technical guidance from here.

In order to solve the problem of talents, the second phase of the creative research and development city, the Shaxi textile and Clothing Institute, was jointly established by Zhongshan Polytechnic and Shaxi polytechnic school to cultivate professionals.

According to the introduction, the college will officially enroll in September this year. It will provide counterpart training for Shaxi's garment industry in the pformation and upgrading of new and high technology and professional talents, with clothing design, e-commerce, marketing planning, clothing testing, cloth research and development and other majors.

According to the briefing, the creative city will be completed in four phases, and the first, second phase is basically completed.

The creative R & D city will develop into a garment creative industry park that integrates designer's dream workshop, designer training center and design outsourcing base.

Combining industrial clusters with urban functions, we are committed to building an industrial environment suitable for industrial development and entrepreneurship.

When the creative park is completed and put into operation, there will be a number of design universities and enterprises, e-commerce, fashion culture communication and creative, brand and technology innovation enterprises. It will cultivate and provide "high, precise and sharp" talents for enterprises, and will create a first-class industrial park with distinctive characteristics.

With the rapid development of e-commerce in recent years, the Shaxi town government has spared no effort to promote the development of e-commerce in garment enterprises, and has promulgated a series of policies to support the development of e-commerce. It has become the first "Zhongshan e-commerce demonstration town".

Regard it as a driving force for industrial pformation and upgrading.

In May 17th this year, the Shaxi Apparel Industry Association held the theme of "Internet merchants" in the love season, trying to promote more enterprises to launch e-commerce.

It is understood that among the more than 250 clothing brands in Shaxi, nearly 100 have opened e-commerce, and Tongwei clothing is also one of them.

Compared with the entity store, the electronic business platform has the advantages of low cost, less inventory, and can receive and release.

In order to promote the development of e-commerce, Shaxi town has held many network business exchange activities and various training courses of clothing e-commerce since 2010.

At the same time, it also actively set up e-commerce platform for leisure clothing and public service platform for small and micro enterprise information network. At the beginning of this year, the implementation opinions of Shaxi town on accelerating the development of e-commerce were specially formulated.

In April 22nd this year, Southern China headquarters in Sijiqing was officially settled in Shaxi. Fuyuan Sijiqing garment city is building an international clothing trade through the O2O e-commerce platform. This project is consistent with the Shaxi town government's starting point, and will bring positive significance to the upgrading and pformation of the garment industry in the future.

Sijiqing clothing group will use O2O e-commerce mode for the first time in Zhongshan, and send Zhongshan's casual wear to the clothing sales market at home and abroad. It will upgrade the "clothing producing area" to the clothing complex of "place of origin" and "sale place", and will become the engine of the rising of Shaxi and even the Zhongshan clothing industry again, helping the upgrading and pformation of the garment industry.