Deckers Brand Identity Changes On New York Stock Exchange

The leading brand Deckers Outdoor Corporation officially launched the The Opening BellSM (opening bell) on the New York stock exchange to celebrate the successful listing of the company on the exchange recently, and the company changed its brand identity from Deckers Outdoor to Deckers Brands and launched a new brand new logo.

Deckers Outdoor Corporation, the global leading brand of high performance outdoor sports and casual footwear, has officially launched the The Opening BellSM (opening bell) on the New York stock exchange to celebrate the successful listing of the company in the stock exchange. Meanwhile, the company changed its brand identity from Deckers Outdoor to Deckers Brands and launched a new brand new logo.

In 1973, outdoor company Deckers was famous for its innovative design and marketing in all fields of footwear, clothing and accessories, and now owns UGG, Teva, Sanuk and HOKA ONE ONE.

In recent years, the company has been trying to promote the concept of "direct consumers". Through continuous integration of all channel resources and product mix, the company has successfully pformed its brand, including the opening of multi brand comprehensive flagship store, and the launch of the first global brand marketing campaign of "THIS IS UGG".

Deckers's current name is still Deckers Outdoor Corporation, but it will launch a new brand name in all new marketing communication projects: Deckers Brands.

"As at the time of the NYSE listing, our corporate labels have witnessed the growth and development of the company over the past forty years," said Angel Martinez, President, chief executive officer and chairman of the board of directors, "relying on the strong strength of the company's brand portfolio."

Great progress has been made, evolving from an obscure regional shoe wholesaler to a world-class all channel brand operator.

From the initial development of outdoor shoes to today, we have become a dynamic ditch companies focusing on providing quality fashion products and seamless shopping experience for consumers.

We have more than 2800 employees in the world concentrating on developing an efficient consumer centered mode to successfully lead the development of the industry as a whole.

In addition, we strongly advocate a new corporate culture that allows companies to adapt quickly to the changing retail environment and expand our customer base and bring considerable benefits to our shareholders.

A few days ago, Deckers announced that in order to promote the company's progress and development, the company has hired Bonita Stewart, vice president of Google's partner business solutions division, to the board of directors.

Founded in 1973, Deckers Brands currently owns many brands, such as UGG, I Heart, Ugg, Teva, Sanuk, Tsubo, Ahnu, Mozo, and Tsubo, etc. its products are distributed in more than 50 countries and regions in the world, with 126 direct shops and online shopping centers.