After Listing, Who Is Ali'S Biggest Enemy?

Where there is a monopoly, there must be room for right rent-seeking. Alibaba B2B Integrity Gate and Juhuasuan corruption cases are all the same. The risk of similar corruption cases still exists in the future. In February 2011, Wei Zhe, CEO of Alibaba, and Li Xuhui, COO of Alibaba resigned for the company's customer fraud. According to internal investigation, in 2009 and 2010, more than 2000 "Chinese suppliers" cheated customers, while more than 100 employees of Alibaba's direct sales team were suspected of participating in helping these companies cheat in Alibaba in their legal identities.

After the Alibaba B2B Integrity Gate incident, Juhuasuan corruption case surfaced again. In March 2012, Yan Limin (Huikong) was removed from the position of general manager of Juhuasuan due to his major dereliction of duty in the management of Juhuasuan team. Then on July 5, Yan Limin, the former general manager of Juhuasuan, was detained by the Hangzhou police on suspicion of bribery by non state staff.

After these two incidents, Ali took strong anti-corruption measures and effectively curbed corruption. However, due to the limited number of waiters in the category, the resources of some large categories and the excessive concentration of power, they will still be the sword of Damocles hanging over Ali's head.

In addition to the systematic corruption that may be caused by the excessive concentration of the power of the waiter, another factor that may restrict Ali's development is the lack of waiter service spirit. Different from the previous bell ringing ceremony of listed companies, Alibaba has invited 8 customers from various industries to represent its ecosystem participants. Ma Yun said, "We have struggled for so many years not to let us stand there ourselves, but to let them stand on the stage.". From the perspective of public relations, inviting customers to ring the bell on the stage is indeed a perfect public relations performance.

As a platform, only service Only a good customer platform can retain customers and maintain the platform ecosystem. Ali's starting point is not wrong. However, the reality is that Alibaba's waiter is burdened with too much sales performance, and has various online activity resources and traffic portal resources in his hands, which leads to the inevitability of the position and power of the waiter in communication with merchants. Many businesses that have cooperated with Ali Waiter can generally feel the strength of Ali Waiter. It is clear that Ali is the cooperative relationship between Party A and Party B, but it has become that Ali is Party A and the merchant is Party B. Some waiters often like to say the mantra that "Today I met with the chairman of XX Company again" and "Please let your senior management talk to me", There are many waiters who criticize and scold the merchants frequently. Some waiters even threaten to force the merchants to make sales volume promise. Because the sales target is rising every year, the big sellers who have not completed the sales task may get less resource support, which also forces some big sellers to start leaving the Alibaba platform after growing to a certain stage, which may also be one of the important reasons why today's Taobao and Tmall platforms have not been able to create 10 billion level enterprises.

Today's Ali The empire has built a solid shopping ecosystem on the PC side, and is continuing this advantage on the mobile side. Those who frequently say that WeChat and Baidu direct account can subvert the Alibaba mobile e-commerce ecosystem are wishful thinking. It must be the weakest fortress within the Ali Empire that can really break through the Ali Empire. Take good care of your waiter, let power be exposed in the sun, and rebuild an equal and healthy ecology. Ali, who has been a century old shop, can go further. Bless Ali.