Pathfinder Outdoor: Wearable Development Thinking In The Context Of Big Data

As the world's leading wearable camera equipment provider, GoPro gives users the most experience experience, from the development of front end hardware products to the back-end software application services, and GoPro gradually builds up the media ecosystem with video content and user interaction as the core, and successfully realizes the pformation from hardware to platform.

At the same time, we should use big data resources to continuously develop new profit models, improve the platform of ecological circles, and strengthen competitive advantages.

At present, the domestic wearable device market is still in its infancy, and the future has enormous room for development. The key lies in how to break the bottleneck of user stickiness at the present stage. For wearable devices, it is not only the development and production of hardware, but also the key to achieve the close combination of social media platform and the use of big data to extend the multiple service mode.

As a representative of wearable enterprises, the successful promotion of the NIKE+ platform has significant reference significance. Through the integration of hardware and software of FuelBand smart bracelet and NIKE+, the scale of platform users will continue to expand, and the first global sports platform based on social interaction will be built, and the big data mining will be used to further meet the needs of consumers.

Because of its professional and social potential for wearable applications, the market has set up an independent business unit to support the development of wearable devices. As a leader in outdoor applications, the Pathfinder is expected to launch new products worth looking forward to in the second half of the year.

The company will make full use of the advantages of online and offline resources, strengthen the social base and big data technology applications, and provide more possibilities for wearable product development through the integration of big data between offline stores, green fields and six feet, and make full use of the flow entry function of wearable devices, so as to realize the docking with the online platform at any time and anywhere, and create a real-time interactive outdoor service platform.

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Leading enterprises in the future will continue to lead the industry in the future. The main development of clothing will provide time and space for the pformation of the company, and the three major brands will have different market segments in the future. The strategic pformation will continue to push forward, and the resources of the company's integrated online and offline resources will become the potential of the entry of the outdoor sports flow. It is expected that there will be substantive actions in the second half of the year. The valuation has potential to enhance, and the successful replication in different regions is also a key indicator for our later stage.

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The business mode and development path can see the great potential of Pathfinder wearable development, and big data integration will provide more possibilities for its future development, and also play an important role in the construction and sticky improvement of the whole outdoor ecosystem. In the long run, the efforts of the Pathfinder in wearable equipment will contribute to the improvement of its performance and valuation.